Brand Key Metrics :
- Work towards achieving volume, net sales value, profitability and market share objectives
- Crafting and implementing annual brand plans to deliver on brand key metrics
- Design effective marketing programs (both ATL and BTL) in order to achieve brand objectives and within budgeted spends
- Conceptualizing and implementing consumer offers, trade offers etc. in line with brand objectives and evaluating the ROI of the same Network Management
- Interacting with advertising, media and PR agency on all planning and communication requirements
- Identify research needs, provide necessary brief to MR agency and implement actions based on insights/findings
- Working closely with Trade Marketing teams towards deployment of BTL initiatives
- Working with Supply Chain and Manufacturing teams on a variety of initiatives to achieve brand objectives
Innovation :
- Identification of consumer need spaces and/or opportunities for greater participation in industry profit pool
- Spearheading product and tactical innovations on the brand and related alcobev categories
- Responsible for unique brand alliances, tie - ups, joint promos etc.
- Identification and implementation of brand/line extension opportunities
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
Keyskills: supply chain market share trade marketing brand alliances network management marketing programs net sales design
Microsoft’s Customer Service and Support (CSS) organization supports over 170 Microsoft products, which range from the Consumer to Enterprise customer segments. This includes technical products from Developer Support and Enterprise Platform Support to Enterprise Messaging Support and Enterpri...