Head Marketing - Bangalore @ Mohinder Singh Hiring

Job Description

Opening for one of the reputed QSR company for the position of Head Marketing - Bangalore Job Title Head Marketing Department Marketing About The Role Head of Marketing to oversee all marketing operations of the company and develop its marketing strategy and vision. Should have a strong marketing background, especially digital & hyperlocal/BTL marketing within the HORECA (Hotels/Restaurants/Cafe) or QSR industry preferably. Must have demonstrated customer mapping journeys, innovating interventions to increase customer acquisition (trials) and retention (repeats). The marketing function includes various components such strategic brand building, awareness campaigns in newer locations, extensive below-the-line (BTL) initiatives, hyper local online marketing (organic and paid), mobile marketing, SEO, SEM, affiliate marketing all including overall P&L management. The candidate should be the internal voice of the customer and could make data-driven decisions regarding. opening new QSR, selecting locations & proposing culinary twists basis the taste preferences of people in the regions. A demonstrated history in CRM function to nurture customer relationships and drive repeat visits. This includes loyalty programs, customer feedback management, customer segmentation, and personalized marketing campaigns

Employement Category:

Employement Type: Full time
Industry: Management Consulting / Strategy
Role Category: Market Research (MR)Product Marketing
Functional Area: Not Applicable
Role/Responsibilies: Head Marketing - Bangalore

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Keyskills:   Marketing Digital Marketing Customer Acquisition Customer Retention Brand Building Online Marketing Mobile Marketing SEO SEM Affiliate Marketing CRM Loyalty Programs Customer Segmentation Hyperlocal Marketing BTL Marketing HORECA Industry QSR Industry Customer Mapping Awareness Campaigns BTL Initiatives PL Management Customer Feedback Management Personalized Marketing Campaigns