Regional Marketing Manager - ROW @ Samraat Group

Job Description

Boule Diagnostics AB is a global diagnostics company that develops, manufactures and markets instruments and consumable products for blood diagnostics. The company serves hospitals, clinics, laboratories and companies within blood diagnostics, in both human and veterinary hematology. The company operates via subsidiaries in Sweden, the USA, Mexico and Russia. The company products are sold globally primarily through distributors, supported by Boules own local sales and support personnel. The Boule shares are listed on Nasdaq Stockholm since 2011. About The Position Boule is looking for a goal-oriented marketing manager for our ROW region to promote our company's brand and solutions. In this role, you will be responsible for identifying and executing marketing programs to support collaborations and strengthen relationships with our partners and distributors, to support the launch of new products and develop value propositions. This role reports directly to the Senior Vice President. Marketing at Boule. You will: Identify specific regional marketing goals and objectives together with our distributors. Work closely with Boule area managers of the ROW region. Recommend strategies and execute tactics for regional marketing plans to support short and long-term business objectives. In collaboration with the global marketing team, develop value positioning for target markets and support the commercialization efforts through our distributors. Develop appropriate marketing tools, collateral, web content, and top communications based on specific audience type and goals of initiative. Execute advertisement of our scientific content in selected magazines and digital platforms. Support our advocacy relationships, thought leaders, partners, and community influencers to ensure support and empowering long-term relationships. Have a good understanding of the hematology market, its drivers, and trends. Interface effectively with key internal stakeholders (scientific affairs, product managers, digital specialist, and compliance) to enable successful implementation of the marketing strategy. Report on status and activity performance. Requirements Bachelors Degree in life sciences, communication, or marketing. 3-5 years marketing experience. Understanding of the health diagnostic market and IVDR is advantageous. Extensive knowledge of marketing strategies, channels, and branding. Knowledge of digital marketing best practices. Experience with marketing automation tools and software. High level of accuracy and attention to detail. Working knowledge of Microsoft Office suit; knowledge of CRM databases such as Salesforce.com is an advantage. Excellent interpersonal and communication skills. Demonstrated ability to communicate effectively both verbally and in writing. Proven project management skills and results orientation. Work independently, in a collaborative environment, and be able to handle multiple projects in parallel. High proficiency in English in both writing and speaking; Spanish is an advantage. Travel Required: Yes, approximately 20% If you have any questions related to the role or the life at Boule, kindly connect with responsible department manager Simonetta Tumbiolo at hidden_email or HR at hidden_email

Employement Category:

Employement Type: Full time
Industry: Medical / Healthcare
Role Category: Medical / Healthcare
Functional Area: Not Applicable
Role/Responsibilies: Regional Marketing Manager - ROW

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Keyskills:   Marketing Brand Management Marketing Programs Marketing Strategy Digital Marketing Marketing Automation Project Management Communication Skills Value Proposition