Digital Marketing Executive - Pune - Great
- Great Media
- 1 - 2 years
- Pune
- 1 month ago
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Job Description
Role & responsibilities:
- 1-2 years' experience as Digital Marketing Executive or similar role.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM.
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Perfect knowledge of web analytics tools (e.g., Google Analytics, Net-Insight, Web Trends etc.)
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skill.
- Execute, and Maintain ROI-Focused Pay Per Click & Paid Social campaigns.
- Continually optimize PPC and paid social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
- Optimize existing PPC campaigns for new clients.
- Compile monthly PPC and paid Social Reports for our clients with personal comments and analysis of campaign performance.
- Conduct in-depth competitive analysis within our clients locations and industries.
- Daily, weekly, and monthly reporting for all clients.
- Create social media campaigns, including content creation and publishing the campaign.
- Manage and optimize campaigns on various platforms, including Google Ads, Facebook Ads, LinkedIn Ads and YouTube.
- Conduct Keyword Research to increase website rankings and drive organic traffic.
- Analyse analytics and engagement metrics to measure campaign performance.
- Write Blogs about Company on Companies Official Website to Generate Traffic and Leads
- Should be good in SEO on and Off Page and also on Technical SEO
- Should be Good in Google Ads for Generating lead and should have knowledge of Google tag manager, Google console and analytics
- Should have sound knowledge of real estate industry and have experience in real estate domain.
- Knowledge of search engine marketing and keyword research.
- knowledge of social media marketing and audience research.
- Exposure to other channels than Google & Facebook will be preferred.
- Ability to understand the target audience and plan campaigns accordingly.
- Google AdWords Certified
- Google Analytics Certified
- Proficiency in Google Sheets and MS Excel is required.
- Need to be familiar with Canva.
Preferred candidate profile:
Relevant experience required preferred candidates from digital agencies.
Job Classification
Industry: Advertising & Marketing (Digital Marketing)Functional Area: Advertising & Marketing (Digital Marketing)
Role Category: Digital Marketing
Role: Social Media Marketing
Employement Type: Full time
Contact Details:
Company: Great MediaLocation(s): Pune
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₹ .5-5 Lacs P.A
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Great Media
About company Great Media is a full fledged advertising agency and event management company offering 360* media services, We work across media and advertising strategies, creative designing, media planning and buying, public relation, event management and other advertising services to the cl...
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