Campaign Manager
- Capital First
- 3 to 8 Yrs
- Mumbai
- 4 years ago
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Job Description
*Job Purpose
Is comfortable in running cross-channel campaigns using market leading technologies such as Salesforce Marketing Cloud, Adobe Experience cloud; the individual should have good working knowledge of tools such as SF Email Studio, Mobile Studio, Journey builder, Automation studio and Adobe Experience Manager, Adobe Target; the campaign manager should have through experience of configuring personalized marketing journeys across channels; the executive to bring cross-channel knowledge of technology and marketing.
Roles & Responsibilities
1. Liaise with the Key Account Manager, product teams, clients to understand journey requirements
2. Program cross-channel journeys personalized journeys leveraging the organization s marketing stack and schedule/trigger journeys in a time-bound fashion as per the instructions received from the campaign manager
3. Share customer response/reports with the Key Account Manager in a timely/automated fashion
4. Automating cross-channel campaigns that leverage external analytics
5. Monitor journeys for relevance; alert campaign manager if any journey falls below a relevance threshold 6. Ensure compliance with the organization s communication rules and policies
7. Good knowledge of independently configuring marketing tools for execution; experience with customizations
8. Creating portfolio wise dashboards for campaign metrics on customer response.
Functional Area:
1. Relevant functional experience in marketing execution across traditional channels (SMS, Email, Call center) and digital channels (app, netbanking, website) for a customer facing organization.
2. In depth experience with Salesforce Automation Studio, Email Studio, Mobile Studio, Journey Builder, Interaction Studio, SFDC CRM; Adobe Audience Manager, Adobe Target 3. Strong communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels
4. Preferred: Working understanding of HTML, CSS, Javascript, APEX, Visualforce 5. Target-oriented with proven ability to multitask
6. Proficient in problem-solving, comfortable operating in an Agile environment
, *B E/ME (preferably in Computer Science, IT BE/ME/BSc/MSc (preferably in computer science, IT, communication)
Employement Category:
Employement Type: Full timeIndustry: NBFC ( Non Banking Financial Services )
Role Category: General / Other Software
Functional Area: Not Applicable
Role/Responsibilies: Campaign Manager
Contact Details:
Company: Capital FirstLocation(s): Mumbai
Capital First
A New look, a New beginning! We are pleased to announce the completion of the merger of IDFC Bank and Capital First, officially combined to form a new enterprise which will be called IDFC First Bank. The merger is a milestone in the history of the two institutions and marks the beginning of...
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