Senior Media Marketing Specialist
- The Rolling Plate
- 3 to 5 Yrs
- Delhi, NCR
- 4 years ago
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Job Description
SUMMARY: The Senior Marketing Specialist is responsible for ensuring the strategic alignment between the organization's goals and the development of marketing campaigns to meet those objectives. This role requires a deep understanding of digital marketing and the key performance indicators used to track specific channels including web, social, paid search, SEO, email, etc. Working with the Communications & Marketing (MarCom) team and the external web developers, the senior marketing specialist will set up and integrate analytics into our website and analyze reporting data to provide insights that drive business decisions. In addition, s/he will work with content authors, ensuring delivery of compelling marketing assets implemented to meet strategic priorities and the tactical needs for promoting ABETs services and offerings. Marketing assets include such deliverables as promotional material, advertising (print & online) collateral, direct marketing emails, video, photography, etc. The Senior Marketing Specialist will report directly to the Chief Marketing Officer (CMO).
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. Lead projects to develop marketing campaigns, brand collateral, and long-term strategies overseeing the work of external consultants, including web developers, videographers and online platform vendors Manage brand resources and processes to enable consistent brand delivery, i.e., message frameworks, visual assets, key terminology, accurate data and highlights Track and measure the effectiveness of marketing efforts and strategies Perform extensive quantitative and qualitative market research to implement data-driven marketing campaigns and meet organization-wide strategic goals Work closely with CMO to support the organizations growth by developing content marketing and demand generation strategies that drive awareness and engagement with the ABET brand ABET IS AN EQUAL OPPORTUNITY EMPLOYER Senior Marketing Specialist_ABET_web Responsible for the development and implementation of strategic and external events calendar to drive awareness with new prospects and accelerate existing opportunities Investigate and foster engagement with new stakeholders - institutional representatives, students, and emerging disciplines Provide insight and analysis on the value and potential ROI of new marketing platforms and emerging marketing channels Responsible for overarching strategy of the ABET corporate website, including UX, design, SEO and content development. Collaborates closely with web development to optimize website content and conversions Work with Marketing Coordinator to develop a centralized marketing calendar to include spotlight articles, social media, and email campaigns, overseeing their full life cycle, including creative/copy development, data segmentation, and reporting/analysis Work with other members of the MarCom team to organize ABETs presence in external functions and outreach campaigns. Create and supply marketing collateral, merchandise, and promotion collateral to each event, measuring and evaluating the impact on recruitment and brand awareness
Employement Category:
Employement Type: Full timeIndustry: Hotel / Restaurant
Role Category: Marketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Senior Media Marketing Specialist
Contact Details:
Company: The Rolling PlateLocation(s): Delhi, NCR
The Rolling Plate
The Rolling Plate which is an OnlineThe food Franchise portal brings you an exceptional business model venturing onlinein India. Remarkable in its own way, it’s a unique blend of Food &Beverages, Online Business, and IT. The Rolling Plate started out in the year 2019 with anaim to provide...
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