Bussiness Analyst @ Zap Tech

Leading and growing strategic accounts through end-to-end execution of research projects that integrate primary research, desk research, social media analytics, and Internal CRM data
Contribute to the growth of the technology vertical through sales collateral, PoCs, pitch decks, case studies, and dashboards
Work closely with the BU lead on Thought leadership papers and internal research studies Lead and nurture and the team of junior analysts, and be responsible for driving their career growth through training
What are the absolute Must-haves / Requisites for this role -
Minimum 3 years of business research or quantitative research for leading consulting firms or research companies
Should have worked closely on research projects (secondary/primary/social media) for stakeholders such as CMI (Consumer & Market Insights), product marketing, UX leads, product managers, Strategy directors within leading Technology/ Media / Telecom firms
Should have 2+ years of account management, including driving the delivery of projects with such customers
Experienced with B2B, B2C qualitative research methods
Worked on end-to-end research design including hypothesis formulation, questionnaire
design, respondent sampling, conducting deep context-based qual interviews with CTO, CMO, COO, CEO, etc, drawing insights from the data, converting insights into consumable presentation/dashboards
Should have worked on Survey data analytics (Build analytics over survey data) - Factor analysis, conjoint analysis, cause-effect analysis, A/B testing, etc
Good understanding of tools related to customer experience management ( CX)
Good hand on Tools used for deep research
Social media listening tools and generating consumer insights using Twitter, Facebook,
LinkedIn data
Good hand on BI visualization tools.

Skills Required :
Process Design Process Management Oracle Implementation GL Accounting
Data Management
Additional requirements (Desirable)
Certified in digital marketing / social media analytics, Six Sigma / Project management etc

Education:
UG: B.Tech/B.E. in Any Specialization
PG: Integrated PG in Any Specialization, M.A in Economics, MBA/PGDM in Any Specialization, M.Tech in Any Specialization