Senior Media Planner,Buyer and Operation
- Inqnest Marketing
- 6 to 8 Yrs
- Bengaluru
- 4 years ago
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Job Description
Inqnest is looking for a SeniorMedia Planner/Buyer and Operations to shape and execute effective advertising campaigns.
Job Description:
Determines and reach target audiences, as well as evaluate campaign success. Responsible for doing market research and willingness to follow media trends. Responsible for optimizing media marketing campaigns to increase brand awareness and help achieve business goals.
Primary responsibilities:
- Responsible for doing market research and analyze market data.
- Managing AdWords campaign, YouTube Pre-Roll and GDN Campaigns
- Run Display, PPC and AdWords campaigns.
- Identify target audiences and understand their behavior and habits.
- Determine the best media outlet mix for our campaigns.
- Handling paid Social media campaigns in Facebook and Twitter
- Optimise ad campaigns according to geographic exposure, frequency, time spans and more.
- Allocate budgets and monitor costs.
- Devising marketing strategies for different Digital platforms
- Follow media trends of online and offline outlets (Online publishers, TV shows, magazines, blogs, radio programs).
- Evaluate the success of media strategies and campaigns.
- Responsible for optimizing media marketing campaigns to increase brand awareness and help achieve business goals.
Required Skills
- Proven experience as a Media Planner; experience in digital media is a must.
- Knowledge of AdWords, Social media Ads platforms is a must.
- Detailed knowledge of media channels.
- Familiarity with campaign evaluation metrics and media buying.
- Working knowledge of analytics tools (e.g. GA, GfK MRI, MOAT, Nielsen IMS).
- Excellent communication and teamwork skills.
- An analytical mind with an aptitude for statistics and math.
- Strong decision-making skills.
Certifications Preferred:
- Google Ads Search Certification
- -Google Ads Display Certification
- -Google Ads Video Certification
- -Shopping Ads Certification
- -Google Ads Measurement
- -Google Analytics Certification
- -Microsoft Advertising Certified -Twitter Flight School Video Badge Certification
Employement Category:
Employement Type: Full timeIndustry: Advertising / MR / PR / Events
Role Category: Media Planning / Buying
Functional Area: Not Applicable
Role/Responsibilies: Senior Media Planner,Buyer and Operation
Contact Details:
Company: Inqnest MarketingLocation(s): Bengaluru
Inqnest Marketing
Great work environment,place and team.Immense opportunities to work on innovative ideas and cutting edge technologies, with established exciting new age brands.Opportunities for advancement within organisationWe values inhere effort to learn and improve and encourage best ideas.Prompt work rewards...
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