Senior Marketing & Automation CRM Associate
- CareerXperts
- 5 - 10 Years
- Bengaluru
- 3 years ago
- Email to a friend
- Report this job
Job Description
Role includes hands- on ownership of marketing automation and oversight for CRM.
Experience Minimum 5 Years of Experience.
Qualification
Demonstrated experience with Salesforce.com and Marketo platforms
Advanced knowledge of best practices and processes in B2B campaign management, marketing automation, demand generation, and rules- based nurturing
Proven track- record of executing demand generation programs in a B2B organization; experience with executing lead scoring and nurturing programs
Demonstrated proficiency with multi- channel demand generation campaigns
Experience with CRM data management functions, including list management, cleansing, de- duplication, data validation, segmentation and custom report creation
Exceptional English marketing writing skills; ability to write demand generation copy for North American &European audiences
Experience working with cross functional teams and high- level marketing and sales executives
Proficiency with MS Office products including Word, Excel, Power Point
Good understanding of web marketing and web technology (HTML)
Strong English verbal & written communication skills; experience working with teams in North America and Europe across time zones
Strong problem- solving skills; self- motivation and independence
Solid project management skills
Responsibilities
Work with business teams to translate requirements into functional campaigns and set demand generation strategy
Design, run and report on campaigns
Provide customer/ prospect segmentation and profile information
Create, coordinate and maintain overall campaign calendar
Lead the creation and management of standard metrics, dashboards, and closed loop reporting to track campaign activity, effectiveness, and profitability that inform recommendations for future campaigns
Create and maintain lead qualification, lead scoring and lead tracking processes and systems
Maintain awareness of trends and best practices in B2B marketing to drive future strategy
Own and power- use Salesforce.com and Marketo
Maintain and improve CRM and marketing automation functionality to support sales, marketing and business processes
Coordinate integration of Salesforce.com and Marketo with other internal systems with support from CRM Administrator and IT
Train Salesforce.com users
Supervise CRM Administrator
Ensure legal compliance with data- privacy, CANSPAM and other international regulations
Define, implement and maintain best practices around data quality; determine role for 3rd party data sources and scrubbing products
Employement Category:
Employement Type: Full timeIndustry: Recruitment
Functional Area: Advertising, DM, PR, MR & Event Management
Role Category: Data Validation
Role/Responsibilies: Senior Marketing & Automation CRM Associate
Contact Details:
Company: CareerXpertsLocation(s): Bengaluru
+ View Contact
Fraud Alert to job seekers!
₹ Not Disclosed
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in
