India - Sr. Analyst - Campaign Management
- WNS Global Services
- 0 - 1 Years
- Mumbai
- 4 years ago
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Job Description
Company DescriptionWNS (Holdings) Limited (NYSE: WNS), is a leading Business Process Management (BPM) company. We combine our deep industry knowledge with technology and analytics expertise to co-create innovative, digital-led transformational solutions with clients across 10 industries. We enable businesses in Travel, Insurance, Banking and Financial Services, Manufacturing, Retail and Consumer Packaged Goods, Shipping and Logistics, Healthcare, and Utilities to re-imagine their digital future and transform their outcomes with operational excellence.
We deliver an entire spectrum of BPM services in finance and accounting, procurement, customer interaction services and human resources leveraging collaborative models that are tailored to address the unique business challenges of each client. We co-create and execute the future vision of 400+ clients with the help of our 44,000+ employees. Our global footprint spans 16 countries with 61 delivery centers worldwide including in China, Costa Rica, India, the Philippines, Poland, Romania, South Africa, Spain, Sri Lanka, Turkey, United Kingdom and the United States.
Roles & Responsibilities
Experienced CRM specialist in Adobe Campaign management (ACM), Salesforce Exact Target
Act as a consultant for CRM tool migrations
Execute email marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue
Test and debug email rendering issues across multiple email accounts and mobile versions
Directly manage campaign production specialists and Marketing Campaign Ops analysts
Oversee intermediate projects and new client intakes
Lead and drive production process optimization initiatives and create highest achievable performance and reduce costs
Queue management and resource assignment on incoming business
Maintain campaign process documentation and template forms to ensure seamless service experience across book of business
Assist in the development, communication, and rollout back-up plan across book of business during production resource outages
Reporting: Track key metrics including Client billable activities, individual productivity, etc. Ensure immediate teams reports are current and accurate
Serves as the primary escalation point during issue resolution
Leads the efforts to champion process improvements and efficiencies
Lead and drive new hire selection process
Lead and/or develop content for on-going team training programs
Provide feedback to associates as necessary both real time and conduct bi-annual reviews
Understand & review reporting to help identify opportunities & successes
Skills
Expertise on email marketing tools (CRM) like ACM, Exact target, Silverpop, etc...
Expertise on Photoshop, Dreamweaver, HTML/ HTML5 CSS/ CSS3
Good knowledge in cross email accounts issues and debugging
Ability to learn new tools and technology
Strong verbal and written communication skills
Able to work in a highly dynamic environment and able to multi-task
Intimate knowledge of Campaign Management Best Practices and trends
Qualifications
Graduate
Additional Information
Ability to work on multiple requests in a fast-paced environment Excellent written and verbal communication skills, Rotational shift (10 AM - 9 PM)
Week Off - Thursday, Friday
2 years SLA
Excellent comm. Skill
Employement Category:
Employement Type: Full timeIndustry: Banking
Functional Area: IT
Role Category: System Analyst
Role/Responsibilies: India - Sr. Analyst - Campaign Management
Contact Details:
Company: WNS Global ServicesLocation(s): Mumbai
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Keyskills: Campaign Managemen Analys
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WNS Global Services
Company Description WNS Global Services Inc. (NYSE: WNS) is a global Business Process Management (BPM) leader. WNS offers business value to 400+global clients by combining operational excellence with deep domain expertise in key industry verticals, including Banking and Financial Service...
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