Head Digital Marketing For Pharmaceutical MNC
- Sharp oint
- 6 - 11 years
- Mumbai
- 3 years ago
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Job Description
Dear Candidate,
Greetings from Sharp Point HR Consulting !!
We have a job opening for a Multinational Pharmaceutical Company for Head Digital Marketing.
Designation: Head Digital Marketing
Reports to: Head
Department: Marketing.
Qualification: Masters degree in Science and marketing field.
Location: Western Mumbai.
Role Purpose
- Head Digital Marketing is responsible for all online marketing initiatives for Company.
- Head Digital Marketing person oversees campaigns from their initial ideation to their completion and implementation. It is the job of the Digital Marketing Manager to hire staff, monitor marketing budgets, and Investments.
- Monitoring and evaluating online media campaigns for effectiveness is important. Staying current with new online marketing venues and using those as part of the overall marketing strategy are critical parts of the Head Digital Marketing persons job.
- Head Digital Marketing person must have at least 7 years of experience in digital marketing or a related field. Social media marketing experience is critical.
- Experience with website building and optimization is a plus.
- Candidates should have experience in team building, leadership, and project management.
Role Requirement
- Brand Building.
- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs builds and maintains our social media presence.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans execute and measure experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize the user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Identifies critical conversion points and drop off points and optimizes user funnels.
Job Specific Requirements
Competencies (Knowledge, skills, and attributes)
Analytical skills
Pharmaceutical/Herbal/Nutraceuticals/ FMCG marketing and selling
Distribution knowledge
Regulatory knowledge
Communication Skills/Interpersonal Skills.
IT skills
Technical / Professional Expertise
Working knowledge of HTML, CSS, and JavaScript development and constraints.
Experience
- Proven working experience in digital marketing, particularly in Wellness / OTC/ Herbal Nutraceutical / FMCG Industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Amazon Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Working knowledge of ad serving tools.
- Experience in setting up and optimizing PPC campaigns on all major search engines.
Leadership Competency Requirements
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Creating and maintaining client relationships.
- Coaching and subordinate involvement.
- Managing processes.
- Self-motivated yet customer-focused.
- Proficient in marketing research and statistical analysis.
- Able to develop budgets.
- Familiar with financial planning and strategy.
If the above profile is of your interest, Kindly send me your updated CV at ru***a@sh*******t.in with below mentioned details.
- Current & Expected CTC
- Notice Period
Kindly refer your friends/colleagues who are looking out for job change.
Job Classification
Industry: FMCG, Foods, BeverageFunctional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Senior Management
Role: Senior Management
Employement Type: Full time
Education
Under Graduation: B.Com in CommercePost Graduation: MBA/PGDM in Any Specialization, M.Pharma in Any Specialization, MS/M.Sc(Science) in Any Specialization
Doctorate: Any Doctorate in Any Specialization, Doctorate Not Required
Contact Details:
Company: Sharp Point HR ConsultingAddress: 113 WING-B,1ST FLOOR,HARI OM PLAZA BUILDING NO-3,M, G ROAD,BORIVALI EAST, , MUMBAI, Maharashtra, India
Location(s): Mumbai
Keyskills: Database Marketing Online Marketing Digital Campaigns Digital Marketing SEM Display Advertising Social Media Marketing SEO
Sharp oint
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