Assistant Manager - Influencer(Female Only)
- HealthKart
- 3 - 7 years
- Delhi, NCR
- 4 years ago
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Job Description
Influencer Management - For Female Only
- - Device and execute end-to-end Influencer marketing strategy for the brand
- - Identify, build and maintain a working relationship with repertoire of Influencers - Paid as well as barter
- - Design and execute campaigns with influencers around calendared fitness events
- - Competitive benchmarking around influencer activations to maintain maximum share of voice for the brand on social media
- - Review and upgrade the influencer associations on a periodic basis performance metrics of social media engagement and traffic
- - Work on a business model to work with the influencers to optimize the results through the association on a long term basis
- - Track and maintain a repository of all influencer campaigns and deliverables
Social Media management
- - Manage the execution of content hosting through brand handles on different social media handles
- - Engage with customers on organic content to drive positive sentiment around the brand/campaign
- - Decipher the analytics of content marketing and leverage the same with the influencer set to drive social media traction for the brand
Required Skills/Background
- - Should be from an agency background having dealt with various Influencer campaigns
- - Good negotiation skills to ensure maximum RoI for the budgets
- - Should have worked with a mix set of influencers - Category A+, A, B, Micro
- - Understand nuances of working with influencers on different platforms - Yoututbe, Instagram, Tik Tok
- - Should have 2-5 years of experience in Influencer marketing
- - Excellent communication skills
- - Bachelors/PG in marketing
Good to have Skills
- - Social media reputation management
- - Experience with knowledge of short form video platforms such as YT, Instagram and Tik Tok
- - Project management skills
- Please share your updated resume @ va*********v@br***********e.com
Job Classification
Industry: Advertising, PR, MR, Event ManagementFunctional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Online/Digital Marketing
Role: Online/Digital Marketing
Employement Type: Full time
Education
Under Graduation: Graduation Not Required, Any Graduate in Any SpecializationPost Graduation: Post Graduation Not Required, Any Postgraduate in Any Specialization
Doctorate: Any Doctorate in Any Specialization, Doctorate Not Required
Contact Details:
Company: Bright Lifecare Pvt. Ltd.Location(s): Delhi, NCR
Keyskills: execution promotional campaigns marketing strategy campaigns influencer media management social influencers content marketing competitive benchmarking social media roi
HealthKart
HealthKart, a part of Bright Lifecare Pvt. Ltd. , founded in 2011 is an online portal for dietary supplements and health devices in the Health care industry in India. Its India's biggest health store on the internet. Our singular mission is to provide access to authentic, quality, and affordable ...
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