Digital Marketing Analyst
- A&S Software
- 5 - 10 Years
- Chennai
- 4 years ago
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Job Description
Roles and Responsibilities:
- Work with the Business Intelligence department to support the definition and requirements for Power BI dashboards for this department's use cases.
- Setup and maintain campaign tracking, data collection, and customer reporting.
- Produce customer-facing program reports through presentations and other supporting visuals.
- Provide daily and weekly performance status of campaigns in-flight and communicate with the internal team to recommend optimizations.
- Apply knowledge of HTML, CSS, and JavaScript to support needs related to tag management and paid media.
- Identify and run A/B test and optimization adjustments to increase the performance of channels and campaigns.
- Leverage data tools to pull together a data story and assess the outcome of any test or potential program.
- Act as the subject matter expert on customer meetings with the ability to speak confidently about the data and recommendations.
Desired Candidate Profile:
- Bachelor's degree in Marketing, Analytics or related field.
- Certified or proven expert using analytics/reporting in Google Analytics, Google Data Studio, Google Ad Manager, Google Tag Manager, social media reporting on Facebook, Instagram, Twitter, Pinterest, LinkedIn.
- 5+ years experience leveraging earned, owned and paid media and/or working for an advertising agency
- Strong understanding of digital advertising metrics and experience creating digital and marketing strategies
- Recent Google Adwords Certification preferred
- Demonstrated knowledge of digital marketing principles and digital user experiences across marketing channels.
- Agency work or media planner experience preferred
- Mastery of manipulating and analysing large data sets
- Mastery of Microsoft Excel & Microsoft PPTX
- Advanced skills in PowerBI or Tableau
- Strong written and verbal skills in English
- Strong attention to detail.
Employement Category:
Employement Type: Full timeIndustry: IT
Functional Area: Analytics
Role Category: Marketing Analyst
Role/Responsibilies: Digital Marketing Analyst
Contact Details:
Company: A&S SoftwareLocation(s): Chennai
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Keyskills: Digital Marketing Analys Google Data Studi Google Ad Manager social media reporting Google Adwords
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A&S Software
A&S Software Technologies is a highly professional staffing services organization that prides itself on the high quality of our customers, the work assignments we make available for associate employees, and the validity and fairness of our work practices. A&S commits to provide all employee...
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