Job Description
Roles and Responsibilities :
-Analyze websites and document changes required for SEO.
-Monitor SEO results and manage projects to ensure continued high rankings.
-Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.
-Proactively make strategic PPC campaigns to drive advertising efficiencies and ROI improvement.
-Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
-Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
-Optimize landing pages for search engine quality score.
-Serve as liaison with paid search engine contacts.
-Planning digital marketing campaigns, including web, Adwords, SEO/SEM, email, social media and display advertising
-Maintaining our social media presence across all digital channels
-Measuring and reporting on the performance of all digital marketing campaigns
-Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
Desired Candidate Profile:
-Minimum of 2 to 4 years of search engine optimization and social media
-Must have knowledge of Google Adwords, Yahoo Search Marketing and MSN AdCenter.
-Experience in email marketing and use of CRM.
-Ability to perform research, analyze websites, document changes.
-Ability to compile and analyze search data and metrics.
-Web programming skills are a plus but not required.
-Minimum of a Bachelor's degree preferred.
-Strong oral and written communication skills.
-Excellent analytical skills.
Outstanding customer service skills.
Great writing and speaking skills in English
Experience writing content for marketing purposes
A results-oriented attitude
Employement Category:
Employement Type: Full time
Industry: IT
Functional Area: Digital Marketing
Role Category: Search Engine Optimisation (SEO)
Role/Responsibilies: Urgent_hiring_For_SEO_Digital Marketing Executive
Contact Details:
Company: Paradiso Software
Location(s): Pune
Keyskills:
Digital Marketing
social media
Content Creation