Manager Social Media Manager
- Parinaam Foundation
- 6 - 11 years
- Bengaluru
- 4 years ago
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Job Description
1. JOB SUMMARY
- Develop, implement and manage our social media strategy for the bank
- Create brand awareness for the bank and manage online reputation
- Respond to customer queries in social media ensure positive image of the bank
- Create, curate, and manage all published content (images, video, written and audio/video).
2. PRIMARY RESPONSIBILITIES
BUSINESS
- Own all Social media handles of the bank, ensure optimal content dissemination to create maximum impact
- Leverage social media handles to drive home relevant communication on banking and across customer lifestyle through appropriate content
- Setup ORM process via implantation of Social media listening tools for the bank
- Ensure proactive and prompt customer response and resolution across digital channels through integrated Online Reputation Management tools
- Build advocacy for the digital channel among employees through initiatives that enable them explore, learn and add to their transformative learning process
- Leverage the social media space to drive brand and product awareness and develop thought leadership through blogs, authored articles and participation in key fora
- Develop proactive measures to ring fence any possibility of brand reputation risk across channels
INTERNAL PROCESS
- Coordinate with various internal teams such as Product, Website and Marketing to develop optimal content.
- Develop internal Influencer in the bank, create videos, VLOGs, BLOGS to establish though leadership in the banking space
- Evaluate, negotiate commercials and finalize potential partnerships / partnership models from the third party tie-ups for possible content development so as to build thought leadership for the bank
LEARNING & PERFORMANCE
- Develop a model to evaluate content effectiveness as per campaign objective.
- Build relationships with various influencers, Agencies and Networks to ensure maximum outreach and coverage for Ujjivan bank.
Interested candidates please share their resumes to ra********u@uj****n.com
Job Classification
Industry: Banking, Financial Services, BrokingFunctional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Other
Role: Other
Employement Type: Full time
Education
Under Graduation: Any Graduate in Any SpecializationPost Graduation: MS/M.Sc(Science) in Any Specialization, MCA in Any Specialization, M.Tech in Any Specialization
Doctorate: Ph.D in Any Specialization, M.Phil. in Dermatology, Other Doctorate, Any Doctorate in Any Specialization, Doctorate Not Required
Contact Details:
Company: Ujjivan Small Finance Bank limitedAddress: No.27,,Grape garden,3rd A cross, 18th main, Korama, ngala 6th Block,Bengaluru, , BANGALORE, Karnataka, India
Location(s): Bengaluru
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Keyskills: Media Management Online Reputation Management Product Awareness Social Media Blogs Articles Partnerships Media Strategy Brand Awareness Marketing
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