Vertical Campaign Manager
- Replicon
- 15 - 18 years
- Bengaluru
- 4 years ago
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Job Description
- The Vertical Campaign Manager owns strategies for outbound Vertical marketing campaigns building efforts. In this role, you will be responsible for conducting industries research, and will be owning the smooth flow of leads.
- This position reports directly to the Director Demand Generation, and requires extensive collaboration with Product Marketing, Content marketing and key stakeholders.
- This person will be collaborating closely with counterparts in our Silicon Valley, USA office including our Senior Executive Team.
- A Software Product Development company with a market leading enterprise solution.
- Profitable, stable global customer base some of whom have been with us for almost 20 years!
- An inhouse creative and product marketing team that you will work with on demand generation channels across all of our solutions.
- Recently been named as one of the Top 5 Vendors in Workforce Management by Constellation ShortList .
- Continuously been recognized by the Stevie Awards for Sales and Customer Services since 2013.
- A lot of creative work of analyzing trends and results, while simultaneously thinking creatively about improvements and strategies.
- 10 years of experience in marketing roles focused on outbound B2B, SaaS online campaign designing and execution
- Experience of working in global market (NA/ EMEA/ and or ANZ).
- Experience on Industries/ Vertical focused is a plus.
- Experience in working directly with product marketing team to build pipeline and accelerate deals in the pipeline.
- Ability to manage multiple projects in an agile and deadline-driven environment.
- You love digging into data - analyzing performance metrics for different marketing campaigns.
- Preference for working in a collaborative, cross-team, cross-cultural environment.
- People Management Experience is a plus
- Bachelor s degree in marketing or a related field; MBA is a plus
- Work closely with Product Marketing team for in depth market research and create demand generation action plans closely
- Detail and in-depth market research, competitive analysis, quantitative analysis on savings, ROI, price determination, understanding of the industry needs and personas involved
- Design, develop and execute strategies for new lead generation through campaign programs
- Improve the efficiency and effectiveness of our marketing automation system to better leads, increase conversion rates to marketing qualified leads and improve the integrity of the overall database.
- Accountable for setting targets for lead generation as per the industry. Support the team for annual targets by providing marketing programs and sales tools.
- Maintain excellent vendor relationship/management skills - Identify the appropriate vendor rep and maintain relationship
- Develop outbound campaign programs that significantly increase the marketing database and overall pipeline
- Accountable to work closely with the content marketing to create campaign content to achieve lead generation results
Job Classification
Industry: IT-Software, Software ServicesFunctional Area: Sales, Retail, Business Development,
Role Category: Retail Sales
Role: Retail Sales
Employement Type: Full time
Education
Under Graduation: Any Graduate in Any SpecializationPost Graduation: MBA/PGDM in Marketing
Doctorate: Any Doctorate in Any Specialization
Contact Details:
Company: Replicon SoftwareLocation(s): Bengaluru
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Keyskills: Outbound Lead generation Competitive analysis Marketing campaigns Agile Market research Silicon content marketing Product marketing marketing automation
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Replicon
Your business is unique. Your workforce solutions should solve for the exact challenges you face.That?s why we?ve thought of everything: configuration, implementation, third-party integrations and compliance ? all wrapped up in convenient cloud living.
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