A hotel sales manager works in the sales and marketing department of a mid to large sized hotel, and is responsible for bringing new business to the establishment. The job description of a hotel sales manager involves strong interpersonal skills, a background in sales, marketing, and management as well as an ability to responsibly manage hotel finances.
A hotel sales manager networks with potential clients, manages large accounts, works to maintain a loyal customer base, and oversees hotel sales and marketing strategies.
Responsibilities of a Hotel Sales Manager
Analyzes current client base or target market for the hotel.
Devises new ways to expand that client base.
Develops promotional and advertising materials for the hotel.
Oversees distribution of marketing materials.
Reaches out to organizations and businesses that might require a hotel for conferences and events.
Meets with representatives from these companies to explain the hotels merits and amenities.
Networks with wedding planners and special event planners to encourage hotel bookings.
Designs and advertises special group rates and packages to increase larger bookings.
Overcomes hesitations of clients to close a sale.
Manages accounts of high-profile clients.
Processes payments and applies discounts as necessary.
Addresses and resolves any issues or complaints regarding sales or marketing.
Ensures that guests are enjoying their stay at the hotel and that large group needs are met.
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