Desired Candidate Profile
SEO Expert
Job brief
We are looking for an SEO expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
Responsibilities
Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Strong experience in working with analytics tools like Google Analytics and PPC tools like Adwords
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Track, report, and analyse website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Research and analyse competitor advertising links
Requirements
Proven SEO experience
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Up-to-date with the latest trends and best practices in SEO
Education:
UG: Any Graduate - Any Specialization
Contact Details:
Keyskills:
seo
search engine optimization