Social Media Expert Sr.
- Heritage Foods
- 3 - 6 years
- PANJAGUTTA
- 4 years ago
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Job Description
Dear Aspirant,
Greetings From Heritage Foods Ltd !!
We are looking for a Social Media Expert Sr. Executive/Assistant Manager at Corporate Office, Panjagutta, Hyderabad.
Interested Candidates send the resume to Mail ID: ra**********m@he**********s.in
WhatsApp No: 9100441***.
Position Title: Sr. Executive/Assistant Manager
Reports To: Chief Innovation Officer (CIO)
Experience: 03- 06 years
Qualification: Graduation / Post Graduation with a good academic record, Any certification from Social Media related
Location: Corporate Office @ Hyderabad
Preferred Industry: FMCG, Dairy, Retail, and Food & Beverage.
JOB SUMMARY
Responsible for creating Brand Identity & building Brand Saliency amongst core target audience on social & digital media platforms. Strengthening Heritages brand association & awareness in the mind of consumers & shifting their buying preference towards Heritages products.
KEY RESULT AREAS
- Identifying core target audience in social & digital media platform commensurate with our offering.
- Identifying correct platforms were Heritage needs to be present in digital & social media space
- Target consumer acquisition, maintenance & new consumer growth across platforms
- Advertising the correct product on a platform based on holistic understanding of target consumer
- Managing & Maximizing platform wise efficiency of spends based on desired objective
- Monitoring the performance metrics across platforms as per the objective
- Preparing weekly, fortnightly & monthly brand performance report
- Competition monitoring & preparing fortnightly & monthly report
- Working with agency on creative & content development
- Ideating with agency & departmental head on innovative campaign
- Develop, implement and manage social media strategies and campaigns
- Monitor SEO and user engagement and suggest content optimization
- To improve site indexing, organic website traffic and increase the visibility of fortune content.
- Establish a proper framework that is able to measure the effectiveness of SEO in increasing rankings and traffic on the websites.
- Review web analytics and ad words campaigns on an ongoing basis and generate monthly reports regarding site traffic.
- Effective coordination and compliance of all statutory requirements
Job Classification
Industry: FMCG, Foods, BeverageFunctional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Not mentioned
Role: Not mentioned
Employement Type: Full time
Education
Under Graduation: B.Tech/B.E. in Production/Industrial, Any Graduate in Any SpecializationPost Graduation: MBA/PGDM in Marketing
Doctorate: Any Doctorate in Any Specialization, Doctorate Not Required
Contact Details:
Company: HERITAGE FOODS LIMITEDAddress: 6-3-541/C,,,PANJAGUTTA,HYDERABAD, , , Hyderabad, Telangana, India
Location(s): PANJAGUTTA
Keyskills: Performance Metrics Social Media Digital Media Content Development Web Technologies Web Analytics Creative Content SEO Performance Reporting Content Optimization
Heritage Foods
HERITAGE FOODS LIMITED The Heritage Group, founded in the year 1992 by Mr. Nara Chandrababu Naidu, is one of the fastest growing Public Listed Companies in India, with six-business divisions-Dairy, Retail, Agri, Bakery, Renewable Energy and VetCa under its flagship Company Heritage Foods Limited...
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