We are looking for people who are obsessed with customers, can bravely take smart risks to innovate and have a deep sense of ownership with transparency.
Your key responsibilities would include -
Lead marketing initiatives from strategy to execution across brand positioning, design, social media, customer marketing, content marketing and PR
Design and execute multi-channel brand marketing campaigns in alignment with the business objectives
Ensure our brand message is exciting, strong and consistent across all marketing channels
Analyze consumer behaviour and determine customer personas to define effective
communication strategy
Monitor competition to deliver insights into communication planning and development
Plan, execute and track overall campaign Planning, in close coordination with Creative
and Media agencies
Provide marketing support to Business verticals, performance marketing and other teams as
appropriate
Build & continuously improve systems to ensure marketing spend results in a predictable
revenue inflow for all the business verticals.
Target the right audience for brand awareness, interest, and consideration
Build brand marketing playbooks that can be leveraged to scale
Ensure that the brand representation is consistent and updated across product, sales and
marketing teams
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