Digital Marketing Manager @ Coppergate Consultants

Job Description

PROCESS:

1.Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

2.Design, build and maintain our social media presence
3.Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4.Identify trends and insights, and optimize spend and performance based on the insights

5.Brainstorm new and creative growth strategies
6.Plan, execute, and measure experiments and conversion tests
7.Collaborate with internal teams to create landing pages and optimize user experience
8.Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

9.Instrument conversion points and optimize user funnels
10.Collaborate with agencies and other vendor partners
11.Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
12.Transforming from agency driven to in-house digital marketing functioning
13.Supporting in building in-house digital marketing function
14.Cost optimization and lead generation, New product development

REQUIREMENT:

1.Proven working experience in digital marketing
2.Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

3.Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

4.Experience in optimizing landing pages and user funnels
5.Experience with A/B and multivariate experiments

6.Solid knowledge of website analytics tools (e.g., Google Analytics, Webmaster and other advance analytical tools)
7.Working knowledge of HTML, CSS, and JavaScript development and constraints Up-to-date with the latest trends and best practices in online marketing and measurement

8.Graduate with minimum6-7years of relevant work experience

9.Experience in setting up and optimizing Google AdWords campaigns

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Rs 0 - 50K PM Rs 50K - 1 LPA Rs 1.0 - 1.5 LPA Rs 1.5 - 2.0 LPA Rs 2.0 - 2.5 LPA Rs 2.5 - 3.0 LPA Rs 3.0 - 3.5 LPA Rs 3.5 - 4.0 LPA Rs 4.0 - 4.5 LPA Rs 4.5 - 5.0 LPA Rs 5 - 6 LPA Rs 6 - 7 LPA Rs 7 - 8 LPA Rs 8 - 9 LPA Rs 9 - 10 LPA Rs 10 - 12 LPA Rs 12 - 14 LPA Rs 14 - 16 LPA Rs 16 - 18 LPA Rs 18 - 20 LPA Rs 20 - 22 LPA Rs 22 - 24 LPA Rs 24 - 26 LPA Rs 26 - 28 LPA Rs 28 - 30 LPA Rs 30 - 32 LPA Rs 32 - 34 LPA Rs 34 - 36 LPA Rs 36 - 38 LPA Rs 38 - 40 LPA Rs 40 - 42 LPA Rs 42 - 44 LPA Rs 44 - 46 LPA Rs 46 - 48 LPA Rs 48 - 50 LPA Rs 50 - 75 LPA Rs 75 Lakh - 1C PA Rs 1 Crore+ PA

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Accounting / Finance Advertising / MR / PR / Events Agriculture / Dairy Animation / Multimedia Architecture / Interior Design Astrology Automobile / Auto Ancillaries / Auto Components Aviation / Airline / Aerospace / Aeronautical Banking / Financial Services / Broking BPO / Call Center / ITeS Brewery / Distillery Broadcasting Cement / Building Material Chemical / Petro / Plastic / Rubber / Glass Consumer Electronics / Appliances / Durables Courier / Transportation / Freight Defence / Government Education / Teaching / Training Electricals / Switchgears Engineering / Construction / Cement / Metals Environment / Waste Management Export / Import / Trading Facility Management Fertilizers / Pesticides FMCG / Foods / Beverage Food Processing Furnishings / Ceramics / Sanitaryware / Electricals Gems / Jewellery Gifts / Toys / Stationary Government / Departmental Heat Ventilation / Air Conditioning Hotel / Restaurant Industrial Design Industrial Products / Heavy Machinery Insurance Internet / E-Commerce IT - Hardware / Networking IT - Software / Services KPO / Research / Analytics Leather / Leather Products Legal / Courts Logistics / Courier / Transportation Management Consulting / Strategy Manufacturing / Production Matrimony / Matchmaking Media / Entertainment Medical / Healthcare / Hospital Merchant Navy Metal / Iron / Steel MFI - Micro Finance Military / Police / Arms Ammunition Mining / Quarrying NBFC-Non Banking Financial Services NGO / Social Work Office Equipment / Automation Not Mentioned Paint / Art / Sculpture / Craft Paper / Wood Personal Care / Beauty Pharma / Biotech / Clinical Research Politics Power / Energy / Oil / Gas / Petroleum Printing / Publishing / Packaging Quality Certification Real Estate / Property Recruitment Services / RPO Religion / Spirituality Retail Security / Detective Services Semiconductors / Electronics Shipping / Marine Telecom / ISP Textile / Garments / Fashion Travel / Tourism / Hotels / Airlines / Railways Unskilled Labor / Domestic Help Veterinary Science / Pet Care Sports / Fitness / Beauty

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