Marketing Associate @ TSS Consultancy

- Develop, implement, and manage the lead generation and prospect sourcing programs for India, SA & USA, specifically for our TrackWizz Customer On boarding and TrackWizz Anti Money Laundering products to drive new revenue generation by providing high quality B2B leads to the Sales Team
- Lead participation in virtual and physical events including pre-event promotion, audience engagement strategy, and post-event nurture
- Helping plan customer engagement and brand retention with existing customers.
- Measuring the impact of the marketing initiatives
- Responsible for developing GTM strategies along with the Sales and Product Team for India and outside India
- Setting standards and processes which will aid in improving the brand positioning through all communication channels
- Plan events / seminars based on specific themes
- Continuously self-educate with the financial services landscape and new regulations and compliances & conducting marketing research to identify new revenue opportunities
- Passionate about the space of marketing and clued-in campaigns, brands in the category and outside of it
Qualifications:
- 1-2 years of proven experience as Marketing Associate or similar role in the field of Marketing, B2B lead generation and Digital marketing space
- Working on targeting the enterprise customer segment(B2B) in India and or outside India
- Good understanding of the Financial Services sector in India
- Passionate about B2B marketing and
- Strong communication skills - written and verbal
- Strong analytical skills with goal-oriented attitude