Ad Trafficker @ Sampoorna Consultants

Job Description

Ad Trafficker
Qualification: Any Bachelor`s degree
Experience: 1-4 years
Responsibilities
Setting up display and video assets within the adserver, communicating campaign status, collecting creative assets and ensuring they meet technical specifications, testing online ads, troubleshooting online ad issues, analyzing and distributing campaign performance reports.
Process ad trafficking requests accurately and efficiently, including:
QA of trafficking sheets (identification and remediation of issues)
Upload/Assign creative files into the ad server, as detailed in the trafficking sheet
Implementation of additional ad tracking code (e.g. verification, viewability, research study etc)
QA(identification and remediation of issues) and generate ad tags for distribution to publishers
Implement site event tags within client`s conversion tag or tag management systems
Hands on functional knowledge about core ad technologies (e.g. DoubleClick, Sizmek, Flashtalking, etc. )
Process ad trafficking requests accurately and efficiently
Administrate login requests and permission settings within the ad technology platforms
Familiarity with Javascript, HTML and troubleshooting online technical issues
Requirements
Minimum 1-4 years technical experience across digital technologies, such as:
o Display Ad Servers
o Standard/Mobile Ad Servers
o Rich/Video Ad Servers
o Ad Viewability & Fraud
o Audience Measurement
o Tag Management
o Dynamic Creative
o Behavioral Targeting Compliance
Experience working in an agency environment and knowledge of the agency media campaign planning and execution process is preferred
Experience on optimization plans on a campaign-by-campaign basis to maximize both yield and advertiser performance.
Proficiency across the DoubleClick suite
Demonstrated skill using Excel, Word, and PowerPoint
Ability to express oneself clearly and concisely in written and oral communication

Employement Category:

Employement Type: Full time
Industry: IT
Functional Area: IT
Role Category: Software Engineer
Role/Responsibilies: Ad Trafficker

Contact Details:

Company: Sampoorna Consultants
Location(s): Mumbai

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