Job Description
Performance Marketing Lead
We are looking for a data-driven, Martech friendly performance lead who is always looking for ways to improve campaign performance and has a passion for mentoring.
RESPONSIBILITIES
1.Help build performance marketing practice for Paid media (Search + Display)
2.Responsible for the creation, implementation of web analytics and analysis of performance
3.Provide oversight of digital acquisition campaign planning & execution for multiple markets. Provide inputs into CPA planning and efficiency
4.Help build sector specific digital acquisition playbooks
5.Interface with clients on planning and optimization
6.Build measurement frameworks, ensure comprehensive tracking is in place
7.Analyse performance and build optimization checklists and plans to track
Improvement using adobe stack or google stack
8.Lead client training initiatives including content updates for SEO, Paid media and analytics
EXPERIENCE/SKILLS REQUIRED:
7+ years of experience in digital marketing: Google analytics, Adobe, SEM, Display, Social & SEO.
Excellent analytical and optimisation skills. Experience with data visualisation tools & dashboards
Understanding of tagging, media tracking and attribution
Experience with ad-tech
Amazing client servicing and presentation skills
ABOUT STRATAGILE
StratAgile is a part of the CHIME Group of Companies (www.chimeplc.com). Chime is an international marketing services group and also partially owned by WPP. Chime is made up of four divisions, 51 companies and over 1,500 people with offices in the UK, France, Germany, Spain, Czech Republic, Russia, USA, Canada, Abu Dhabi, Qatar, South Africa, Japan, Singapore, Hong Kong, Australia and New Zealand. StratAgile is
Headquartered in Singapore with offices across 7 countries and over 200 people.
Employement Category:
Employement Type: Full time
Industry: IT
Functional Area: IT
Role Category: Software Engineer
Role/Responsibilies: Performance Marketing & Analytics
Contact Details:
Company: Stratagile Marketing
Location(s): Kochi