Marketing Communications Specialist
- Thermo Fisher
- 3 - 6 Years
- Bengaluru
- 3 years ago
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Job Description
Job Description :
When you're part of the team at Thermo Fisher Scientific, you'll do important work. Surrounded by collaborative colleagues, you'll have the support and opportunities that only a global leader can give you. Our respected, growing organization has an exceptional strategy for the near term and beyond. Take your place on our strong team and help us make significant contributions to the world.
Marketing Communication (Marcom) plays a critical role in the overall success of marketing organization. Working closely with the key stakeholders they help build and drive the image of company in the targeted segments.
Organization and deployment of marketing events (digital and on-site).
Localization or development of marketing collaterals.
Drive brand awareness campaigns.
Vendor management & Process Efficiency.
Digital Marketing (Social media, email, SEM)
Key Responsibilities
Execution of virtual events on various digital platforms like MS Teams, Webex and external platforms in adherence to our brand guidelines.
Execution of marketing events (seminars, conferences, user meetings, trade shows, product exhibitions, user trainings) in strict adherence to the brand guidelines, marketing budget and schedule.
Coordination with external partners (hotels, suppliers, creative agencies, logistic vendors), which are critical for events and campaigns success.
Primary point of contact at customer events (virtual and on-site).
Coordination with digital marketing teams for effective deployment of email, social media and SEM campaigns.
Ensures adherence to established Thermo Fisher brand and messaging guidelines for all inbound and outbound communications.
Works closely with Marketing Manager, Marketing Specialists & Commercial organization to ensure successful execution of marketing activities.
Support the marketing needs of channel partners.
Support localization of outbound marketing material (brochures, emails, web pages).
Monitor and maintain the marketing inventory (literature, banners, standees, merchandise, etc.) to ensure smooth execution of events.
100% alignment and adherence to marketing budget spend and process compliance.
Work closely with finance team on proposed spend map, booking provision list every month.
Connect with corporate marketing team to ensure 100% compliance on branding guidelines.
Co-ordinate with the telemarketing agency for Data Entry of marketing campaign responses in CRM & lead portal and follow-up with Sales team to ensure action.
Identify and continuously drive improvement initiatives in marketing operational process.
Competencies & Experience Required
Excellent written and verbal English language skills.
Proven experience of min 3 years in event management and marketing communication.
Capable to work in a cross functional Sales & Marketing Team.
Capable to identify and introduce processes to streamline marketing operations thus driving productivity.
Ability and willingness to work independently taking full ownership for assigned projects.
Demonstrated ability to understand field needs, attitudes and interact with a sales force.
Required soft skills
High level of integrity and responsibility.
Ability to influence without authority.
Event management - an eye for detail - looking into the small matters that join the big picture.
Multitasking - able to work on 2-3 projects at the same time
Proactive in nature - take initiative to learn and do things
Flexible with travel (app. 20 - 25%)
Creative and imaginative - with regards to creation of campaigns, mailers, banners, ads, posters, newsletters etc.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Employement Category:
Employement Type: Full timeIndustry: Bio Technology & Life Sciences
Functional Area: IT
Role Category: Business Development Manager
Role/Responsibilies: Marketing Communications Specialist
Contact Details:
Company: Thermo FisherLocation(s): Bengaluru
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Thermo Fisher
When you join us at Thermo Fisher Scientific, you will be part of a smart, driven team that shares your passion for exploration and discovery. With revenues of $20 billion and the largest investment in R&D in the industry, we give our people the resources and opportunities to make significant contri...
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