Category Lead
- Bayer Zydus
- 5 - 7 Years
- Mumbai
- 3 years ago
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Job Description
POSITION PURPOSE:
This position will be responsible for developing, planning, implementing/executing and tracking all the key brand plans for the Pain Management category/brand assigned so as to meet the defined business objectives of sales, profit, market share and category/brand penetratio.
YOUR TASKS AND RESPONSIBILITIES:
The primary responsibilities of this role, Category Manager, CH Marketing as the owner of the category/brand assigned are to:
. Develop holistic brand plans to strengthen the brand's strength in the minds of the consumers through advertising, media, digital, influencer marketing and other marketing vehicles.
. Develop short-term and long-term business and marketing plans for the assigned brand(s) built on consumer and customer understandings to deliver overall business objectives of topline, bottomline, market share, category/brand penetration.
. Develop, Implement and Execute the plans to re-launch an existing brand or introduce a new product or a new category to meet the overall business objectives Monitor and track the progress of these plans/projects
. Track and Analyze the business performance in terms of KPIs of volume, profitability, market share, penetration, including financial, competitive and research analysis and recommend plans to strengthen/ improve the performance
. Lead the planning, monitoring, execution and evaluation of advertising media, digital, promotions, price, packaging, in-store, direct-to-consumer trial generation and PR programs
Lead and develop annual marketing plan to deliver defined business strategies supporting sales of associated brandsUtilize, track and plan the Promotion and Advertising budgets based on strategic priorities
. Work in close collaboration with sales, finance, medical affairs, regulatory, manufacturing and distribution functions to sense and be in touch with business conditions and trends on the ground so as to be able to respond with agility at all time
. Accountable as a Sustainability Champion across categories : to drive the Sustainability operating plan by anchoring nutrition plan initiative and ensuring physical access through penetration
WHO YOU ARE:
- Masters in Business Administration with at least 5-7 years of brand marketing experience
- Leadership/Self-starting/out of the box thinking capabilities, strategic analysis, collaboration skills
- Strong English communication skills (verbal, written and presentation) is a must
- Proactive and collaborative while able to provide independent, objective viewpoint based on data, business experience
- Creative in developing solutions and applying new techniques with an entrepreneurial mentality
- Preferred Qualification: Experience in CPG (FMCG), Consumer Health & or consulting is a plus
Employement Category:
Employement Type: Full timeIndustry: Chemicals
Functional Area: Digital Marketing
Role Category: Head
Role/Responsibilies: Category Lead
Contact Details:
Company: Bayer ZydusLocation(s): Mumbai
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Bayer Zydus
Bayer Zydus Pharma Private Limited Bayer is a Life Science company with a more than 150-year history and core competencies in the areas of health care and agriculture. With our innovative products, we are contributing to finding solutions to some of the major challenges of our time.
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