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Digital Marketing Associate - Campaigns (SEO) @ Freshworks

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 Digital Marketing Associate - Campaigns (SEO)

Job Description


Job Description :
About Freshworks:
Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end-user. More than 50,000 companies -- from startups to public companies -- around the world use Freshworks software-as-a-service to enable a better customer experience (CRM) and employee experience (ITSM, HRSM).
Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve customers, including American Express, Sony, Vice Media, TaylorMade, Sotheby's, Stitchfix, OfficeMax, Multichoice, Delivery Hero, ITV, and Klarna.
Freshworks transforms the way world-class organizations collaborate with customers and co-workers. The suite includes Freshdesk (omnichannel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshteam (HR management system).


About the Role:Digital Marketing is an integral part of Freshworks marketing strategy. The growth of Freshworks as a company rests majorly on the ability of our digital marketing team to create interest in our products among potential customers. Given the stiff competition in the SaaS business, digital marketing can have a huge impact on the top line of our company.
Role and Responsibility:As a digital marketer, your primary objective would be to facilitate the sales team through demand/ lead generation through the organic search channel. Your responsibility will involve working with the content team, improving technical hygiene & authority of the website, reaching out to market influencers, working on content optimization, sketching out the leads plan, and most importantly, crunching tons of data.
    Perform data analysis around web traffic, signups, and other key metricsDraw meaningful conclusions from data and identify potential opportunities for improvementCollaborate with content, product, and web ops teams to achieve the SEO monthly goalsOutreach and build high-quality backlinks using ethical SEO practicesSet Targets & build strategies to help achieve them
    Qualification and Requirements:

    Background in business, marketing, finance, economics, or mathematicsUnderstanding of digital marketing and, most importantly, SEO strategiesExperience with industry tools such as Google Webmaster Tools, keyword research tools, tracking tools, and rank tracking.Understanding of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metricsMeasuring solutions backed with numbers should be a part of your DNAExcellent critical thinking skills - effectively weigh the strengths and weaknesses of different solutions and approachesExcellent judgment and decision making skills - effectively weigh the relative cost/benefit of actionsShould have the persistence to drill down into problems until a solution is found.Active listener - the ability to process and understand the needs and goals communicated by stakeholders and ask relevant questionsExcellent communicator - be able to explain complicated information effectively and patiently.Excel skills - familiarity with pivot tables and vlookups is a mustB2B marketing or tech marketing experience is a bonus

Employement Category:

Employement Type: Full time
Industry: IT
Functional Area: IT
Role Category: Software Engineer
Role/Responsibilies: Digital Marketing Associate - Campaigns (SEO)

Contact Details:

Company: Freshworks
Location(s): Chennai

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Freshworks

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end-user. More than 50,000 companies -- from startups to public companies ...

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