Social Media Specialist ICommunity Manager
- Thermo Fisher
- Not Specified
- Bengaluru
- 3 years ago
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Job Description
Job Description :
Are you passionate about social media in all shapes and platforms Would you love the challenge of taking scientific content and remolding it into shareable experiences Our customers demand accurate resources that first grabs their attention as everyday people and then interacts and appeals to them as researchers in the community. We are big believers in digital marketing and its power to enable us to grow while helping our customers achieve their goals. We are the leader in serving science, making the world healthier, cleaner, and safer. We are looking for someone to help us make a difference.
As the Social Media Specialist I - Community Manager, your responsibilities include monitoring and engaging researchers via branded handles, moderating and triaging comments to the appropriate teams, and presenting listening trends to act upon. Community management is critical to improving our division's Brand Sentiment, ensuring that the voice of our customers is heard and understood, as well as in providing meaningful insights.
To be successful in this role, you should enjoy working in a fast-paced environment, able to balance multiple projects at a time, have strong communication, organizational, and project management skills. The ideal candidate is detailed, self-motivated, a creative problem solver, analytical, deadline driven, and constantly seeks opportunities to improve the performance and processes for the company's brand sentiment via digital media.
As the Community Manager, this role is in the unique position of having direct communication with customers and prospects, all interactions should exercise good judgment and follow Corporate Social Media policies and Brand guidelines when responding or engaging via social media channels.
As a part of working for a global company, be available to work flexible hours to participate in meetings spanning multiple regions.
Responsibilities:
- Moderate and engage with social media comments via Hootsuite tag and assign them, per guidelines, to customer service, tech support, etc. as appropriate
- Provide insights and reporting on Brand Sentiment, Share of Voice, and Content Trends utilizing data from Talk Walker, Hootsuite, and Buzzsumo.
- Employ Agile methodology within Workfront as a means of ensuring that assigned tasks are completed on schedule, provide status updates and set reasonable business partner expectations while maintaining a healthy work-life balance for yourself
- Perform periodic content, hashtag, and audience research for campaign targeting optimization
- Identify potential external social media influencers and internal employee advocates
- Create content calendar and relevant, timely, engaging (industry) content on employee advocacy platforms (SciShare & Elevate) following validated analytics techniques when applicable
- Coordinate with local area and US-based teams to ensure proper alignment on assigned tasks as well as with business partners for clarification or correction.
- Participate in Agile Ceremonies and follow the guiding principles
Minimum Qualifications:
- Bachelor's Degree in marketing, communications or in relevant field
- Proficient with Microsoft Office (Excel, Word, Outlook, and PowerPoint)
- Hands-on experience in posting and moderating social media content through platforms like Hootsuite, TweetDeck or similar
- Familiarity with social listening, influencer marketing, and employee advocacy strategies and practices
- Collaborative solutions-oriented mentality with the ability to interpret data, develop insights, and communicate findings as calls-to-action
- Ability to operate independently against a framework of defined business objectives
- Ability to interact well with a diverse group of technical and non-technical people
- Strong (written and verbal) communication and interpersonal skills
- Strong time management, organizational, planning and prioritization skills
Preferred Qualifications:
- Experience marketing to Life Sciences, Pharmaceutical, or Medical Device industries.
- Science background highly beneficial in order to accurately attribute sentiment for technical journals.
- Proficient in Boolean Search functions
- Hootsuite (or similar) Certified
This position has not been approved for Relocation Assistance.
At Thermo Fisher Scientific, each one of our 80,000 extraordinary minds has a unique story to tell. Help achieve our singular mission, apply today http://jobs.thermofisher.com
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Employement Category:
Employement Type: Full timeIndustry: Bio Technology & Life Sciences
Functional Area: IT
Role Category: Customer Service Executive (Voice)
Role/Responsibilies: Social Media Specialist ICommunity Manager
Contact Details:
Company: Thermo FisherLocation(s): Bengaluru
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Thermo Fisher
When you join us at Thermo Fisher Scientific, you will be part of a smart, driven team that shares your passion for exploration and discovery. With revenues of $20 billion and the largest investment in R&D in the industry, we give our people the resources and opportunities to make significant contri...
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