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Marketing Manager @ Acuity

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 Marketing Manager

Job Description


Education/ Experience and Skill Requirement

    • Marketing experience of 6-8 years in the B2B marketing domain

    • HubSpot (or any marketing automation) knowledge is an added advantage

    • Certification in Google Analytics, AdWords, or LinkedIn campaigns is also an advantage

    • Understanding of traditional and emerging marketing channels

    • Excellent communication skills and the ability to think creatively and innovatively

    • Budget-management skills, with an ROI-driven mindset

    • Professional judgment and discretion as a result of experience in the field

    • Analytical skills to forecast and identify trends and challenges

    • Familiarity with the latest trends, technologies and methodologies in areas such as graphic design, web design, and production
Responsibilities

    Solutions Marketing

      • Collaborate with P&L teams to proactively source high-quality content and thought leadership, with a strong focus on thought-leadership collateral such as white papers, blogs, eBooks, articles, and solution videos

      • Use organic and paid campaigns to promote the different service lines and solutions, aiming to close new business- and revenue-generating opportunities

      • Ensure top-page ranking for service lines handled, frequently updating keywords to maintain the highest rankings

    Product Marketing

      • Act as lead for go-to-market strategies and new-product launches

      • Create a stream of demo and revenue opportunities

    Marketing Technology

      • Marketing automation - lead implementation of marketing automation best practices

      • Technology stack - define and own the overall marketing technology stack

      • Analytics and ROI - closely monitor analytics, measure ROI and suggest areas to optimise

    Communications and PR

      • Plan leads, and develop and execute communications programmes

      • Facilitate senior leadership messaging and media interaction in client geographies

      • Lead PR and communications to build brand and generate visibility

    Social Media Marketing

      • Implement innovative ideas to enhance brand and visibility on social media

      • Make optimum use of social media platforms to generate leads, create conversations and generate touchpoints in the addressable market

      • Manage social media strategy and budgets

    Events and Conferences

      • Plan and organise client breakfast events in collaboration with the Sales team and company segments/P&L teams. Ensure all pre- and post-event activities are conducted in line with marketing best practices

      • Assist Sales team and company segments/P&L teams in representing the firm at external events

      • Work closely with P&L teams to organise webinars for solution areas, as applicable

    New Ideas and Innovation

    • Demonstrate leadership in generating new ideas to make the marketing process and activities efficient and effective

    • Learn and deploy marketing best practices across events, online media, social media, branding and PR to make the marketing process efficient

    Behavioural competencies

    • A self-starter, and excellent planner and campaign executor

    • Has exceptional organisational skills, including ability to multi-task, prioritise work and meet deadlines

    • Is able to support, manage and influence senior stakeholders

    • Is able to build collaborative relationships and effectively leverage networks to mobilise resources

    • Thinks clearly and has the influencing skills to develop and gain buy-in for strategic communications

    • Is strong in analytical skills to make sense of data and what it means for the business

    • Has excellent communication skills

Employement Category:

Employement Type: Full time
Industry: Hospitals
Functional Area: Digital Marketing
Role Category: Marketing Manager
Role/Responsibilies: Marketing Manager

Contact Details:

Company: Acuity
Location(s): Bengaluru

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Acuity

About BizAcuity BizAcuity is a Business Intelligence and Analytics consulting company working with clients across globe in various domains, including Gaming, BFSI, Media, E-Commerce etc. Established in 2011, BizAcuity has developed and delivered high class solutions to many medium to large clien...

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