Job Description
Lead the strategy and execution of all online lead generation for both B2B & B2C businesses. Manage marketing campaigns for multiple digital media channels like google, Facebook, LinkedIn, YouTube, Instagram etc Define, plan, and execute campaigns across multiple digital channels including organic search, paid search, display/retargeting, paid social, etc. that results in qualified lead generation/sales conversion. Coordinate with the content team on new content ideas; how to distribute and promote content, and how to use existing content differently and more effectively for the opportunity creation. Holds direct responsibility for driving traffic, conversion, and ROI for all digital acquisition channels, including paid search, SEO, remarketing, display, email and social media. Track and report on performance metrics with real-time data to continually optimize the digital marketing plans. Work closely with the team to create & drive strategy with the right prioritization of initiatives to deliver the highest returns on performance marketing spends for varied category brands. Continuously track and measure campaign level, ad-set level, and ad level performance and come up with actionable insights. Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and prepare performance reports. Acquire insights in online marketing trends in the industry, best practices and keep strategies up to date. Collaborate with internal stakeholders on campaign production schedules, modify activity and notify stakeholders of relevant outcomes, fluctuations, and plans. Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments, creating a strategic framework to set and evaluate goals for every campaign. Manage all digital campaigns, from ideation to media planning to optimization and performance analysis. Experience
6 - 10 Years Salary
8 Lac To 10 Lac P.A. Industry
IT Software - Ecommerce / Internet Technologies Qualification
Other Bachelor Degree Key Skills
Digital Marketing, Manager, SEO, PPC, content Marketing, Online Marketing About Company Contact Person
TZC Address
Talent Zone Consultant, Sampige Road Mobile
7892803*** Email ID
in*o@ta*****************t.com,
Employement Category:
Employement Type: Full time
Industry: Recruitment Services
Role Category: Marketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: openings for digital marketing manager in
Contact Details:
Company: Talent Zone Consultant
Location(s): Bengaluru