As the Digital Marketing Manager, you will play a key role in driving qualified lead generation through the effective use of various digital marketing channels through strategy, day to day implementation of campaigns and managing third party relationships via Digital Agencies. With full ownership of managing PPC, Display, Search, SEO, Content and Social Media channels, you will analyze performance and look at ways to improve hot leads.
1. Lead Generation through Social Network like Facebook, LinkedIn, Instagram etc.
2. Good knowledge about social media especially LinkedIn & Facebook.
3. Conduct high volume prospecting to qualify leads.
4. Strong SEO/SEM capabilities.
5. Established capabilities in Google Analytics.
6. Create a report of competitor advertising links.
7. Identify prospective clients and build a strong sales pipeline for the Sales Executive via email communications, LinkedIn, Facebook and other Social Network.
8. Review new technologies and keep the company at the forefront of developments in digital marketing.
9. Good experience in creating content and copy for the online mediums including blogs, websites, infographics, online videos, competitions, and social media campaigns. Impeccable spelling and grammar.
10. Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.
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