Chief Marketing Officer/ storyteller
Growth Driver, Customer Focused, Innovation Catalyst, Capability Builderand Chief Storyteller
Education:The (PhD preferred) from a prestigious University in a business or technical field, for example, Computer Science, Information Technology, Marketing, Business Administration or Public Relations.
Experience:A candidate for this position must have had at least 15 years of working experience in a high-level marketing position for a business in a dynamic and highly competitive environment.
building brand awareness and portray a deep understanding of marketing principles, sales and business development, and product and service management. advanced working experience dealing not only with online/modern but also offline/traditional marketing and communications functions, for example, print material production, working directly with the press and media outlets and so forth.
Communication Skills: are an absolute necessity for the CMO,both in written and in verbal form. The entire marketing departments proficiency and effectiveness is dependent on the clarity and conciseness of his communication in regard to information and instructions. The CMO should be capable of communicating technical messages in a simple, clear, unambiguous, relatable, and digestible manner to varying audiences.
Analytical Skills: a deep interest and understanding of marketing analytics as well as applying the insights realized from these.The candidate must demonstrate a solid understanding of market research and data analysis methods and approaches. He will also have an ability to apply marketing techniques over digital and non-digital channels. These skills are also necessary in the Chief Marketing Officers review and compilation of analyses of various reports and analyses conducted by marketing teams prior to their presentation to key stakeholders.
Interpersonal Skills:A ability to handle multiple projects simultaneously and meet rigid deadlines, be extremely comfortable working in a fast-paced environment and be comfortable working in a group setting. He must be self-motivated and inspire the same in others, have a positive can-do attitude, have excellent time-management skills and have exceptional problem-solving skills.
Leadership/Supervisory Role . shall oversee & be accountable for all activities and performance of the marketing department. He/ She shall develop & oversee the business marketing strategy includingmarket research, pricing, product marketing, marketing communications ( Content, SEO, SEM, Performance Marketing, CRM, Brand positioning ) Marketing Operations,advertising and PR, leading to increased revenue, awareness, respect, and relevance among the businesss target audience.The ideal Chief Marketing Officer possesses tremendous leadership and communication skills and has a proven success in innovative and traditional campaigns across the broad spectrum of the present-day marketing channels.
Collaboration:The CMO is also highly collaborative &partners closely with the research and development department for the creation of solid plans and strategies that will have a vast consumer outreach reflecting the targeting, segmentation, and value proposition development of the business.
Online Initiatives:In todays world, online marketing has taken root not only in terms of efficiency but also effectiveness. The Chief Marketing Officer, therefore, plays a leading role in ensuring the establishment of first-class web and mobile first presence that will drive aggressive awareness for the business and significantly assist in the acquisition and retention of the businesss consumers. The CMO to play a leading role in the development of innovative campaigns that will increase quality spectators with a view of turning them into patients.
Brand Building/Story Telling: responsible for the continuous development of the businesss unique and compelling values which also aids in building awareness, uniqueness, relevance, esteem, and reputation, among target consumers.The Chief Marketing Officer also ensures that the brands story is communicated creatively and dramatically in order to attract as much attention as possible. The CMOleads the creation of inspiring designs, content, and campaigns that will build the businesss brand, eventually driving acquisition and revenue.
Stakeholder Communications: Her is the link between the marketing department and the stakeholders and in this position; he executes innovative stakeholder communication strategies in order to inform the relevant parties about activities and accomplishments. He designs stakeholder communication plans that motivate further cohesion within the business. he is also tasked with compiling and presenting reports on marketing program/campaign performance and the results conceived through his collaboration with the analytics department and reports of further analyses conducted by various marketing teams.