Senior Manager Digital Marketing
- Plan International
- 8 - 12 years
- Delhi, NCR
- 3 years ago
- Email to a friend
- Report this job
Job Description
Summary :
The position is responsible for planning, development and implementation of marketing communications, to ensure desired positioning and engagement with existing and potential donors, in adherence to Plan Indias communications and brand guidelines. This includes development of copies and creatives for Resource Mobilisation, planning and execution of targeted campaigns/ events for donors, and exploring marketing opportunities (such as brand partnerships/ associations, cross leveraging of initiatives / partnerships for various donor segments, etc.)
Roles and Responsibilities
Digital Fundraising
- Develop strategies for email, search, display, paid social and other digital marketing channels. Manage the cost effective and timely execution of digital fundraising campaigns and optimisation projects from beginning to end.
- Lead the budgeting process for the digital fundraising programme. Make investment cases for new activity and growth to support decision making across the programme and fundraising. Pro-actively manage budgets, monitor and report on digital fundraising campaigns to ensure digital fundraising delivers on target.
- Continually look for opportunities to push digital fundraising forward and deliver exceptional experiences for donors.
- Identify potential new and innovative digital activities to recruit new supporters and maximise long-term net income, developing business cases and implementing tests as required.
- Provide fundraising insight to help design and deliver the test and optimise programme on owned online assets (eg donation funnels and landing pages)
Strategic Planning For Marketing Communications
- To conceptualise and develop strategy for Marketing Communications, aimed at positioning of Plan India and engagement with the various donor segments, in consultation with the Director Marketing & Resource Mobilisation
- To operationalize and implement the Marketing Communications strategy, within the approved budgets
- To maintain a current understanding of programmes/ projects, initiatives, campaigns/ events implemented by Plan India. To also undertake organisational and environmental analysis, and monitor resource mobilisation trends in Development sector, on a periodic basis
- To draw from these insights to identify opportunities for brand associations/ partnerships and initiatives for various donor segments. To work with respective Resource Mobilisation (RM) teams to leverage such opportunities
Marketing Communications Management
- To collaborate with the respective RM teams for mapping of donor journey, and development and implementation of segmented approach to donor communications
- To conceptualize and develop communications products for Resource Mobilisation, incl. for Digital Fundraising these include pitches/ presentations, case studies, brochures, mailers/ posts, copies/ creatives for fundraising events/ campaigns, etc., as per requirement
- To liaise with other functions, such as Communication, External Relations & Influencing, Programme Implementation, Programme Strategy & Policy, to seek requisite inputs for development of various communications products for Resource Mobilisation
- To ensure adherence to the communications and brand policies/ guidelines of Plan India, across all Marketing Communications activities
Campaigns & Events for Resource Mobilisation
- To conceptualise, develop and facilitate implementation of targeted campaigns/ events and Above The Line (ATL) and Below The Line (BTL) marketing initiatives for the donors.
- To collaborate with RM teams, Communication, External Relations & Influencing and other functions to identify and leverage possibilities of linking of others initiatives being driven by Plan India to fundraising events/ campaigns
- To regularly assess the impact and reach of various events/ campaigns/ initiatives, and devise and implement improvement plans for these
Vendor Development & Management
- To participate in the process of selection of vendors / agencies for marketing communications
- To ensure efficient vendor management, and monitor and ensure quality of services/ deliverables provided by the vendors/ agencies
Desired Candidate Profile
Education: Graduation, MBA in Marketing/ Sales/ related areas.
Experience: 8 -12 years of experience, preferably in Advertising, Marketing or related fields
Travel Requirements: 10-20% of total time.
Compensation Budget : Rs.16 LPA - Rs. 18 LPA
COMPENSATION & EMPLOYMENT: Plan India is an equal opportunity employer and qualified women candidates are encouraged to apply. Our policies and procedures reflect our commitment to child rights and child protection.
HOW TO APPLY? : Please send us your updated resume along with suitability note in one file (Word Format only) for the position of Sr. Manager Digital Marketing and Communications at pl*************s@pl******a.org. Please mention Sr. Manager Digital Marketing and Communications and preferred location in the subject line.
Last date for sending applications November 01st, 2021.
Only shortlisted candidates will be contacted.
For more information, please visit our website www.planindia.org
Job Classification
Industry: NGO / Social Services / Industry AssociationsFunctional Area: Marketing & Communication,
Role Category: Marketing and Communication - Other
Role: Marketing and Communication - Other
Employement Type: Full time
Education
Under Graduation: Any GraduatePost Graduation: Any Postgraduate
Contact Details:
Company: Plan International (India Chapter)Address: 1, DDA Community Centre, NEW DELHI, Delhi, India
Location(s): Delhi, NCR
Keyskills: Digital fundraising Brand Building Internal Communication digital marketing manager Digital Marketing Brand Communication Marketing Communication Manager communication Advertising
Plan International
Plan India, a member of Plan International Federation, is a nationally registered independent child development organization committed to creating a lasting impact in the lives of vulnerable and excluded children, their families and communities. For over 40 years, Plan India and its partners have i...
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in