Assistant Manager - Marketing (Branding) @ Wockhardt Hospital

Job Description

Roles and Responsibilities

• To formulate brand plan and propose various Marketing strategies.
• To proactively and systematically monitor and observe competition, market trends, customer needs and advise products/services to the management.
• To develop strategy to establish existing products/ services of the hospital and ensure market penetration.
• To manage and participate in product innovation process, product introduction, product improvement and product relaunch.
• Work with billing, finance, customer care to drive efficient service delivery.
• To analyse potential of new products and identify opportunities for new products and services to increase market penetration.
• To drive product knowledge transfer to sales associates.
• To explore newer geographical area new markets, for customer target for hospital.
• To explore new product feasibility for business plan.
• Assisting with product development, pricing and new product launches.
• To carry out Research activity related to marketing plan evolved.
• Planning and execution of all communications and media actions including online and social media.
• To take care of all the publishing material of the hospital.
• To plan various activities as per the phase wise Marketing Strategic plans

Desired Candidate Profile

B. Pharm / M.Pharm / BBA/MBA(Marketing) / Any Graduate

Perks and Benefits

Contact: 0253-6624368

Mob.: 8378928***

E-mail: pr********i@wo***************s.com

Job Classification

Industry: Medical Services / Hospital
Functional Area: Marketing & Communication,
Role Category: Advertising & Creative
Role: Advertising & Creative
Employement Type: Full time

Education

Under Graduation: Any Graduate
Post Graduation: MBA/PGDM in Any Specialization

Contact Details:

Company: Wockhardt Hospitals Limited
Location(s): Nasik/Nashik

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Keyskills:   Marketing Strategy Brand Building Branding & Communication Product Positioning Branding Marketing Communication Marketing Brand Strategy Corporate PR Brand Management Media Planning Business Development Advertising