Digital Marketing Manager @ Sharp Point

Role & Responsibilities:
Maintain and develop digital infrastructure
Determine annual unit and gross-profit plans by implementing marketing strategies; and analyzing trends and results
Analyse digital data to draw key recommendations around website optimization
Establish and adjust selling prices by monitoring costs, competition, and supply and demand.
Prepares reports by collecting, analysing, and summarizing information.
Systematically organize and manage digital content (images, videos, copy) for multiple products.
Update existing product content on both brand and key retailer websites, while adding new products where applicable.
Manage online merchandising, advertising, and marketing for our Ecommerce sites, Company Website, Amazon and other brand pages.

Working with online sales platforms to make sure products are live and customers are able to purchase items.
Coordinate with digital agency to create marketing campaigns
Prepare regular DTC communication via WhatsApp, emails, etc.
Manage SEO, SMO, Google Ads, SM posts, etc. and ensure regular updates.
Monitor and achieve the KPIs for Digital Marketing as per company norms
Create Digital ads campaigns to support online and offline sales.
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Current & Expected CTC
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