Global Mnc Requires Sr. Account Manager / Account Manager- Loyalty/crm -delhi
- Megma Services
- 1 - 11 Years
- Delhi, NCR
- 3 years ago
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Job Description
A leading Global MNC operatung in over 30 countries worldwide offering 360- marketing solutions & CRM /Loyalty programme. It is 80-year old MNC operating in almost 60 countries worldwide including India operations in Delhi, Mumbai, Bangalore & Chennai Over the years the deep insights on market dynamics and trade engagement gained by the client resulted in the birth of a specialized organization in the field of relationship and loyalty management.The clients have operation in India & overseas as well. It believes that the key to a brands success is its ability to develop Relationship with various stakeholders and to continuously engage with them in order to ensure retention, loyalty and shared growth.Besides comprehensive strategy and communication support, It offers state-of-the-art technology services including Customized CRM solutions, Sales Process & Business Analytics, Mobile Application development for redemptions, IVR solutions, Web-casting services
The details are as follows :
1) Client : Global MNC( Loyalty Marketing agency)
2) Location : Delhi
3) Qualification : Graduate (Management Qualification preferred)
4) Exp: 2- 9 years in CLIENT SERVICE/ Campaign mgt/ Program mgt /Events Management/ BTL /Agency experience or BTL set up
5) Compensation : Competitive
THE JD IS AS FOLLOWS :
Role & Responsibilities -
1. Engage closely with all Clients thru program execution ( Loyalty/ crm)
2. Grow the existing portfolio by expanding the current base and by continuously adding on new wins
3. Committed to understanding the Client customer segment and demonstrate ability to deliver strong customer value as well as experience
4. Extensive collaboration with internal business units, project management & execution to ensure customer delight
5. Good understanding of data/Analytics to be able to understand your customer segment/behavior to formulate and seamlessly manage campaigns
6. Responsible for receivables management
7. Develop and deliver the business plans through carrying out research, formulate market analysis and deliver accurate business reports
8. Periodic reporting of progress on KPIs to Client and internal Business Heads
9. Ability to analyze data & eye for data
KRA's
Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers.
Manage the procedure, implementation, tracking and measurement of Loyalty/ CRM campaigns.
Brief and oversee the work of internal and external agencies, such as designers, Creative team, Account Mgt , who will deliver much of the campaign activity.
Work within a budget and report any overspend.
Ensure that the organisations brand and identity is adhered to in campaigns and in all communication channels.
Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
Maintain regular measurement of the ROI of campaigns.
Ensure accuracy of marketing materials and provide formal sign off if necessary.
Collect and use data to inform new campaigns and the evaluation of existing campaigns.
Keep abreast of current trends in marketing.
Identify and conceptualize campaign strategies
Design and organize an optimal campaign inside budget constraints
Locate and secure talent and resource before campaign launch
Train and groom all resources for optimum efficacy
Utilize staff and resources to produce quality content for execution
Devise a campaign timeline and schedule
Execute campaign effectively, on schedule and on budget
Bachelor's in Marketing,or related field (preferred)
Advanced degree in related field (preferred)
years track record of participating in successful campaignsor campaign mgt role in any aggency environment
Experience overseeing simultaneous campaigns
Very strong interpersonal skills
Understanding of current market trends
Excellent organizational skills
Willing to travel domestically
Employement Category:
Employement Type: Full timeIndustry: Advertising
Functional Area: Marketing & Communications
Role Category: Corp Communications - Manager
Role/Responsibilies: Global Mnc Requires Sr. Account Manager / Account Manager- Loyalty/crm -delhi
Contact Details:
Company: Megma ServicesLocation(s): Delhi, NCR
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₹ 300000 - 1800000
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