Designation: BUSINESS ANALYST
Experience: 6-12 years
Location: Bangalore
Domain Experience: Manufacturing, FMCG, Retail.
RESPONSIBILITIES
Synthesize business development plan (NBD) per Sales force
Build road map on key projects (Stage gate) on NPD Pricing Analytics
Monitoring the variation in the RMC and optimizing the Pricing Strategy for the major customers
Continuous integration to assess the market scenarios
Build charts to assess the price relativity with respect to competition / premium gained / key value drivers
Measure efficiency vs effectiveness of price corrections (Upward / downward) Area under the curve
Business performance Dashboards
S curve analysis
Work with PLM on optimizing the tail customers / products
Business Strategy
Map market potential for Process Standardization and Optimization
Standardize multiple reports for the Sales team to maintain uniformity
Create and optimize various reports across functions
Competitor Benchmarking
Closely work on various competitor analysis through market insights
Import data analysis, Market analysis, Competitor performance monitoring
Market Research
Secondary market and literature research projects as per requirement
Customer Relationship Management
Create survey feedback forms for customers / distributors regularly
Monitor and implement actions
Product Analysis
Analyze the product portfolio to understand the performance at the product level
Build level of differentiation of key products in the market with value drivers / value proposition
Major Customer Analysis
Analysis on customer level / product level on churn
Optimize the tail RTM optimization.
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