Key Responsibilities:
- Responsible for setting the overall organization-wide Performance Marketing and Acquisition
Strategy, including planning, budgeting, reporting and execution across google and facebook
- Create and implement a digital marketing strategy to drive awareness, traffic, conversions and
revenue
- Own & deliver on user growth target. Scale acquisition of high LTV users across app & web while
maintaining efficiency on CACs and CPTs.
- Set up attribution models, multi-channel tracking and quality. Develop robust performance reporting
framework, analytics, and ROI tracking for our mobile app and digital channels to continually
optimize and improve our marketing investments.
- Drive marketing effectiveness through continuous communication testing (A/B), innovation using
different platforms and new products/formats, active co-creation and planning
Desired Profile:
- Educational Qualification: MBA/Engineer from a tier 1/2 institute
- Well-versed in performance marketing, conversion, and online customer acquisition
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- Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- 3+ years digital marketing experience
- Excellent team player with excellent written and verbal communication skills.
TheRecruit is a part of Consult Cubatic EPC Private limited. TheRecruit is the only recruitment brand in india which has its own proprieter Applicant Tracking system and an online job board and app. TheRecruit (A Consult Cubatic EPC private limited venture), a Social Recruitment Company is Indi...