Business Marketing Manager
- Integra Software
- 10 to 15 Yrs
- Chennai
- 3 years ago
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Job Description
Roles and Responsibilities
- Manage brand and demand generation activities to grow brand awareness, pipeline, traffic, conversions and engagements.
- Lead brand development initiatives, digital, field and online marketing and sales and partner enablement.
- Analyse market trends and competitors that enable you to develop differentiated marketing strategies and influence product decisions to increase our market presence and penetration.
- Own and deliver compelling messaging and positioning, go-to-market strategy reinforcing our core messages and driving brand awareness for Integras products and new services
- Content Development Conceptualize and create top, mid and bottom of funnel content for the offering
- Sales enablement Communicate value proposition and provide high-value sales tools, case studies, training, and collateral
- Plans - Own launches, go to market strategy, sales enablement collateral and website
- Drive influencer marketing program to gain mindshare of analysts & advisors
- Develop relationships with analysts and regularly brief them about Integras unique value proposition.
- Design and implement innovative customer advocacy program
Desired Candidate Profile
- 13 + years of B2B Product marketing plus Digital marketing experience in B2B SaaS.
- 2-3 years of experience in IT/ITES companies with a similar role
- Should have led and executed systematic product launches at a global scale.
- Analytical mindset, assembling and interpreting data, building executive summaries that deliver actionable business insights
- Strong project management skills with the ability to optimally structure and prioritize work
- Self-motivated
Interested one's can write back to us with your updated resumes to jo********r@in****a.co.in
Perks and Benefits
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Employement Category:
Employement Type: Full timeIndustry: Printing / Packaging
Role Category: General / Other Software
Functional Area: Not Applicable
Role/Responsibilies: Business Marketing Manager
Contact Details:
Company: Integra SoftwareLocation(s): Chennai
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Integra Software
Founded in 1994, Integra Software Services Private Limited is among the largest e-publishing houses across the globe servicing prestigious customers who are among the biggest names in the publishing arena in US & Europe. With team strength of 600 professionals, we have been growing rapidly and aggre...
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