Growth Product Manager- (Marketing, Growth)
- ackt ublishing
- 4 to 9 Yrs
- Multi-City, India
- 3 years ago
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Job Description
Description
We are looking for a passionate and experienced growth product manager who is user focused and data driven. In this role you will take complete ownership of the growth strategy for Packts library subscription service for tech professionals, helping lead us from product market fit to scalable growth.
- Own high-level OKRs for subscriber acquisitions from organic traffic, referrals, and paid channels
- Improve metrics for sign-up, conversion, and CAC
- Work with other Product Managers, Analytics, UX and Development to drive growth
- Lead the ideation and delivery of product features and optimisations that drive user growth through network effects
- Optimise our existing content-driven ibound SEO acquisition strategy
- Develop new outbound acquisition strategies around paid channels
- Work with other teams to convert channel customers into Packt subscribers
Competencies
- User focus: Seeks to understand user needs and put this at the heart of decision making and can get inside the mind of the user, taking an interest in their goals and challenges.
- Clear and influential communicator: Can put ideas across simply and clearly and organize a complex reality into a simple and logical structure. Be able to enthusiastically and persuasively sell your vision to stakeholders.
- Analysis and problem solving: Able to derive product solutions and priorities based on quantitative data analysis and user insight.
- Commercial judgement: Understands the commercial drivers of business impact and can plan strategies accordingly, which may evolve in a changing and uncertain environment.
Requirements
- Previous experience of success with product growth and rapid scaling
- Experience of a subscription or SaaS business, specifically B2C
- Educated to degree level or similar
- Proven user insight capability
- Data centric
- A product mindset and eye for good UX
Desirable
- Technical background with experience in software development or web technologies
- Experience in a rapidly scaling startup environment
- Experience with SEO
- Management of paid budgets
Key results areas
- Organic acquisition of new subscribers
- Referral of new subscribers
- Paid acquisition of new subscribers
- Customer Acquisition Cost
Benefits
You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us.
- Bonus scheme
- Pension contribution
- Eye Care scheme
- 5 days working
- Flexible hours - choose how, when and where you work
Employement Category:
Employement Type: Full timeIndustry: E-Learning
Role Category: Product Marketing
Functional Area: Not Applicable
Role/Responsibilies: Growth Product Manager- (Marketing, Growth)
Contact Details:
Company: Packt PublishingLocation(s): Multi-City, India
ackt ublishing
Packt Publishing Pvt. Ltd. Packt is one of the most prolific and fast-growing tech book publishers in the world. Founded in 2004 in Birmingham, UK, Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT pr...
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