Desired Candidate Profile
Job Description Marketing Plans - Develop and execute marketing plan(s) for relevant geographies across media channels
- Define, drive and utilise budget for marketing activities with the Head of Dept.
Content Writing - Work on design, content and publishing of blueprints provided by the product managers; writing & proof-reading of product literature
- Production of market specific collaterals with engaging content development and publication
- Maintain organisation standards and aesthetics in all marketing collaterals
Marketing Campaigns - Ideate and execute promotional materials such as white papers, blogs, website/microsite, etc.; Improve and guide more traffic to geo/product specific microsite(s)
- Track market feedback and campaign success rates with channel-based analytics, fine-tune the campaigns to better their effectiveness
Marketing Events - Market/Region specific Lead-gen & branding led events identification, selection, organisation & execution
- Schedule and conduct webinars, incorporate feedback towards improving the delivery and participation for generating new leads
Corporate Communications - Work with HO on corporate communications in the event of press releases, industry analysts subscriptions, etc.
- Build strategic relationships and partner with key industry players, agencies and vendors (media buyers, advertising agencies, printers, and other services)
- Manage internal marketing campaigns / newsletters
Required Skills 6-10 years of experience in Marketing role
Relevant educational background and degree in marketing or a related field
Proven and demonstrable experience in managing product marketing for B2B businesses in financial services industry
Should have good knowledge of a wide range of marketing techniques, concepts, tools on print and online marketing; website designing & analytical tools, PowerPoint presentations, etc.
Proficient in articulating product literature into marketable literature
Education:
UG: Any Graduate - Any Specialization
PG: MBA/PGDM
Contact Details:
Keyskills:
Blogs
Marketing Management
Content Development
Proof Reading
Marketing Collaterals
Product Marketing
Newsletters
Marketing Campaigns
Content Writing
Marketing Planning