Digital Marketing Manager
- Futures And Careers
- 5 to 10 Yrs
- Bengaluru
- 3 years ago
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Job Description
:Roles and Responsibilities:
- Create and continually refine long-term strategy based on changing business and market trends with help of business intelligence for an ever-expanding advertising landscape.
- Daily Tactical Monitoring, Management optimization, Research, Definitions and testing intersections of the audience, keywords and ad campaigns along with creatives to increase brand awareness and B2B Sales.
- Use analytic and Business Intelligence tools segment, aggregate and manipulate data to present and visualize models to decipher trends, anomalies and outcomes.
- Use competitor analysis, audience research and other intelligence to identify relevant insights and provide actionable recommendation for advertising and marketing initiatives that reflects in a strong ROI.
- Tailor Communication to resonate with a diverse set of stakeholders; both internal and external while ensuring the collaborative goal of understanding client s business & needs in accordance with market views.
- Define, design, document and trouble shoot replicable tracking, analysis, report creation and automation configuration with data inputs from business applications.
- Business Applications would include CRM, LinkedIn and Twitter among others where your dashboard will provide an easy-to-analyze holistic, accurate and coherent information model.
- Research, Document and Analyze client business and industry segment / verticals to understand and create personalized KPI s that accurately reflect business strengths and weakness.
- Highlight important metrics to surface strategic and tactical business opportunities for strong B2B Pipeline starting from Lead Generation to Closure.
Essential Requirements:
- Professional Digital Marketing Certification and SaaS Experience
- Proven Experience of running performance campaigns (CPC, CPA, CPT, PPC etc.) across Google, LinkedIn, YouTube and others
- Experience with tools including Google AdWords, Keywords Tools, Google Analytics, FB Ads/Business, YouTube Ads, DV360, Clevertap/Mixpanel
- Working Knowledge of HTML, CSS, JavaScript Development
- Exposure to Programmatic and other advertising automation tools
- Landing page creation with strong skillset in conversion and target audience optimization expertise that is linked to ad compilation and campaigns.
- Excellent Communication and Presentation Skills in order to concisely and effectively communicate with the internal team and stakeholders.
Interested candidates can send their resumes to me****b@fu**************s.com
Mercy. B Recruitment Consultant Futures And Careers 9550557***
Employement Category:
Employement Type: Full timeIndustry: Manufacturing
Role Category: General / Other Software
Functional Area: Not Applicable
Role/Responsibilies: Digital Marketing Manager
Contact Details:
Company: Futures And CareersLocation(s): Bengaluru
Keyskills: seo digital marketing google analytics marketing advertising business intelligence tools google adwords lead generation brand awareness target audience competitor analysis presentation skills business intelligence marketing initiatives optimization strategies market trends ppc css cpa b2b
Futures And Careers
FUTURES AND CAREERS - is a company that has a definite purpose. We offer Recruitment and Training Services to Companies and Educational Institutions. Success and longevity is directly linked to our Clients happiness along with our service delivery. Having been market experts in the areas that we rec...
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