Vice President/Head - Product Marketing
- Michael Page
- 10 to 15 Yrs
- Delhi, NCR
- 3 years ago
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Job Description
:- Leading end-to-end product marketing efforts for our Client.
- Responsible for product marketing strategy that would include positioning, messaging, pricing, packaging
Client Details
- Our client works with organizations in the trade and logistics domain and supports the business using their proprietary end to end global logistics management platform.
- Their AI-powered platform and mobility suite seamlessly connects cross border and local logistics by
automating operations and ensuring intelligent 3PL management.
- The intuitive platform provides complete visibility of first, middle and last-mile operations, unlocks operational efficiency, and leverages real-time analytics to make informed decisions.
- They are clocking an annual growth rate of 3x, and last year we increased our team by 75%.
Description:
As a VP - Product Marketing Head - the role will involve heading product marketing as in-charge of 4 product verticals, having a direct reporting of 8+ members tasked with the following key responsibilities:
- Go-To-Market: Draft and execute a go-to-market plan in conjunction with other stakeholders such as Product and Sales. Be the internal and external authority and advocate for your area of focus.
- Product Strategy: Talk to customers, conduct market research, work with our product analysts and acquire insights that will inform the product strategy
- Product Communication: Plan the launch of new related products and releases and manage the cross-functional implementation of the plan. Manage rollout of new features / product updates via blogs, webinars, email campaigns, Internal comms/training etc
- Content: Create customer facing thought leadership content - ebooks, whitepapers , customer success stories to evangelize, engage and excite current and potential client base
- Sales enablement: Create and conduct enablement training on new updates and its benefits/ value for field sales and other customer facing teams
- Market Analysis: Analyze RFPs, demos, competition etc to understand the gaps in client's products and communicate the gaps to product teams to influence the product roadmap
- Customer Intelligence: Be the expert on buyers of the product, how they buy and their buying criteria.
- Competitive analysis: Follow and analyze competitors and other market trends to create competitive differentiators on leading competitors and their offerings.
Profile :
- MBA/PGD from tier-1 B-School.
- 10-15 years of relevant experience and deep exposure to Product Marketing.
- Must be from the SaaS industry.
- Specialized in building markets and driving business growth for technology solutions
- You possess strong problem solving and prioritization skills
- You have strong presentation skills
Job Offer
- One of the most exciting and challenging role in the company.
- Industry leading remuneration.
To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Raj Bhavya on +91 124 452 5***.
Contact - Raj Bhavya - +91 124 452 5***
The Apply Button will redirect you to website. Please apply there as well.
Employement Category:
Employement Type: Full timeIndustry: Recruitment Services
Role Category: SBU Head / CEO / Director
Functional Area: Not Applicable
Role/Responsibilies: Vice President/Head - Product Marketing
Contact Details:
Company: Michael PageLocation(s): Delhi, NCR
Keyskills: project management automation cost control delivery ltd field sales cross border market research problem solving business growth success stories global logistics product marketing marketing strategy thought leadership
Michael Page
Michael Page has four decades of expertise in professional services recruitment. We were established in London in 1976, and over this period we've grown organically to become one of the best-known and most respected consultancies, with an office network spanning six continents.
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