Job Description
Job Description:
Greetings from Heritage Foods Limited,
Dear Aspirant,
We have an opening for Marketing Manager@ Non Dairy Foods at Hyderabad Corporate Office.
Interested Candidates can share their resume to ra*******s@he**********s.in
Work Location: Hyderabad, Corporate Office.
JOB SUMMARY:
The goal is to increase sales and profitability of business to drive sustainable growth while focusing on marketing led activities. Building consumer focused marketing campaigns based on business needs and measuring the effectiveness of the campaigns.
KEY RESULT AREAS
- Plan, Execute & Promote the business & achieve the sales targets as per the business plan.
- Promote the identity of Brand in the market & increase the visibility including social media.
- Drive Brand metrics Identity deployment, Agreed Campaigns development and execution.
- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission.
- Digital marketing and handling online campaigns
- Handling Trade marketing function (designing trade schemes, consumer promotions, POSM , Visibility elements etc.
- Devise innovative growth strategies.
- Translate brand elements into plans and go-to-market strategies.
- Lead creative development to motivate the target audience to "take action".
- Establish performance specifications, cost and price parameters, market applications, and sales estimates.
- Build and deploy effective marketing plan.
- Study and analyze the new product and its opportunities.
- Develop market intelligence.
- Management of third party and agencies relationships.
- Analyze market/sales trends and customer perceptions to devise future sales strategy for revenue growth.
- Review & identify the business gaps and develop the sales promotional activities.
- Measure and report performance of all marketing campaigns, and assess ROI & KPIs.
- Monitor market trends, research consumer markets, and competitors' activities.
- Monitor product distribution and consumer reactions.
- Align the company around the brand's direction, choices and tactics.
- Effective coordination and compliance of all Statutory, ISO and Audit Queries.
- Study and analyze the new product and its opportunities.
Qualification -
- MBA/ PG Diploma Holder in Marketing reputed institute/ B-School.
- Preferably 4-7 Years Experience in FMCG/B2C Product Companies.
- Preferably Male Candidates are considered.
Job Classification
Industry: Agriculture / Forestry / Fishing
Functional Area: Marketing & Communication,
Role Category: Marketing
Role: Marketing
Employement Type: Full time
Education
Under Graduation: B.Com in Commerce
Post Graduation: MBA/PGDM in Any Specialization
Doctorate: Doctorate Not Required, Any Doctorate
Contact Details:
Company: HERITAGE FOODS LIMITED
Address: 6-3-541/C,,,PANJAGUTTA,HYDERABAD, Hyderabad, Telangana, India
Location(s): Hyderabad
Keyskills:
Product Distribution
Promotions
Trade Marketing
Marketing Management
Sales Strategy
Marketing Campaigns
Brand Positioning
Sales Promotion
Market Intelligence
Marketing Planning
Consumer Insights