Responsibilities:
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
Track, report, and analyze website analytics and PPC initiatives and campaigns.
Manage campaign expenses, staying on budget, estimating monthly costs.
Optimize copy and landing pages for paid search engine marketing campaigns.
Research and analyze competitor advertising links.
Creating and executing a strong performance marketing strategy & execution plan.
Developing and managing digital prospecting and remarketing campaigns.
Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.
Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
Requirements:
Proven SEM experience of minimum 2 years and success managing PPC campaigns.
Well-versed in performance marketing, conversion, and online customer acquisition.
Up-to-date with the latest trends and best practices in search engine marketing
Experience with website analytics tools (e.g., Google Analytics)
Strong analytical skills and experience generating SEM reports.
Keyskills: pay per click digital marketing sem
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