Sr. SEO @ Volar Fashion

Job location: Kandivali West, Mumbai (Work from Office)

Job Responsibilities:
-Competitive analysis of fashion brands
-Keywords identification & selection as per brand's competition
-Selecting & maintaining ratio in between low : medium : high competitive keywords
-Maintaining ratio in long tailed & short-tailed keywords
-Identifying opportunities in website optimization based on the below pointers:

On-page optimization:
oAnalyzing complete website for on-page optimization
oReduction of page load time of all web pages
oCreating title tags & description for all pages
oCreating & uploading meta titles & description tags featuring all pages & products
oCreating batch of tags & perma-links for all pages
oProvide assistive information to content writers for creating website & product content
oCreating a complete .xml site-map & getting the sitemap listed on Google & other major search engines
oResearch & development on other on-page optimization techniques
Off-page optimization:
oGetting the website crawled on Google & other search engines
oCreating Google Console, Webmaster tools
oSet-up tags for all pages/events/occurrence to monitor responses by users
oSet-up & monitor Goal page on order completion & newsletter subscription
oListing websites for all the publishing opportunities
oStratezise submission plans for all categories:
Logo submission
Article submission
Blog submission
Directory submission
Classifieds submission
Presentation submission
Video submissions
Image submissions
Link submissions
Social bookmarking
Deal/coupon submissions

-Work with content team to create strategy for keyword plotting in website content, product content, blog content, seo article content, ghost blog content, presentation content & other content related submissions
-Work with graphic & content team for info-graphic creation for brand submissions
-Work closely with website team & get the SEO related work updated on website
-Monitor weekly progress & prepare a weekly report for performance analysis
-Keep a track on monthly progress of website performance & keep a comparison record of all months
-Suggest corrective measure to maintain & increase website retention rate
-Time to time suggest methods on how to improve SEO performance
- Google Analytics

- SEO Tools Knowledge ( MOZ, SEMrush, Ahrefs, web-spide)

- Rich text highlighter