Need a data-driven performance marketer to drive paid media campaigns on Marketplaces (Amazon and Flipkart) majorly and have good knowledge of RTB/Programmatic (Mobile and Desktop and Audience planning)
Google Search and Display, Facebook, High Intent and Native Advertising
Responsibility: Ensure proper setup and running of the Performance campaigns for the best optimization and conversions. Drive and optimize campaigns with existing Marketplaces/ Agency/Affiliate's accounts and achieve the set KPIs. Prepare reports (Weekly/Monthly) to analyze/evaluate performance campaigns and set up KPIs to maximize Sales. Working closely with internal & External teams to strategize and exceed campaign expectations in terms of Numbers, Growth and Campaign results. Dashboard's monitoring: Track, monitor and analyse the key metrics for assessing a campaign's performance across digital platforms (Amazon, Flipkart, Google, Facebook, YouTube etc) Manage all day-to-day operations associated with Marketplaces/Agency. Tools Knowledge: Amazon, Flipkart, FB and Google ads, Analytics, Amazon Pi, ComScore, SEM rush and Hotjar. Proficient in Excel and ppt.
Employement Category:
Employement Type: Full time Industry: Automotive Functional Area: Digital Marketing Role Category: Affiliate Marketing Role/Responsibilies: Digital Marketing Manager