India Category Manager - Whisky - Gurgaon
- Beam Global Spirits
- 10 - 14 years
- Noida, Gurugram
- 3 years ago
- Email to a friend
- Report this job
Job Description
Purpose of Role:
This position is a lead role within the brand team, tasked with
- Driving Beam Suntory India's strategic play and marketing agenda in a specific whisky segment, including portfolio development as part of a global priority brand project
- Inspiring favorable actions of the reporting team, extended internal cross functions, trade and larger external stakeholder set
- Lead liaison with global teams, including playbook developments and rollouts
- Entrepreneurial in nature, this role owns delivery of all brand and business metrics for the chosen segment, and is expected to represent consumer voice in leadership decision making
Key Responsibilities
- Develop strategic category vision, must win battle roadmap, own brand equity development and category goals delivery
- Lead building of Annual Brand Strategy and Integrated Annual Brand/ Growth plans with Head of Marketing, India Business Leadership and Regional Marketing Leadership
- Disruption through ideas across Brand Communication, Brand Building, Activation and Experiences, New Product Development rooted in consumer insights and latest trends. Work with creative, digital & experiential agencies to create relevant content for building engagement/communication platform and for innovative brand solutions
- Take to market, and drive execution excellence of Marketing Plans to deliver committed objectives. Ensure effective implementation of Media Plans, Retail Plans, Consumer Promotion Activation Plans
- Ensure delivery of Market Share, drive Sales Volume and Profitability targets
- Represent the consumer voice in all business, commercial decisions
- External Scans. Regularly monitor market & competitive landscape to evaluate existing & upcoming opportunities/ challenges
- Undertake regular progress reviews with key stakeholders on plans and KPIs
- Managing marketing spends with measurable ROI
- Drive marketing process for the brand in tune with The Beam Suntory Way of Marketing (Global process)
- Ensure effective partnership with external agencies and partners
- Team management, of a small team based out of Headquarters
Qualification & Experience
- Professionally qualified: MBA Marketing from a premier institute
- 10+ years of experience in Brand Marketing. Preferably some part in alcobev, with exposure to experiential marketing
- Subject matter expertise in brand and digital marketing
- Demonstrate ability to understand consumer / customer insight and attribute to business decision making
- Strong analytical / creative skills to navigate through complex data and insights to make well-reasoned conclusions, and translate into sound strategic direction
- Team player and cross functional collaborator, with strong network inter and intra organization
- Strong ownership of brand and business KPI
- Impressive verbal and written communicator to wide breadth of audiences including senior management
- Passion for winning in the marketplace
Additional requirements
- Ability to travel regularly for market work, Gemba insights
- Bias for action, pragmatic problem solving and result orientation
- Passionate team player, brand builder and category affinity
- Strong integrity, compliance orientation
We believe in equal opportunities
We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion, or belief. We are committed to making decisions based on your experience, skills, personality and potential. All recruitment and hiring decisions are based on an applicant's skills and experience. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions.
We offer a competitive salary, bonus package and benefits incl. an attractive parental leave and flexibility policy. In 2021, we have been recognized by the Human Rights Campaign Foundation as a Best Place to Work for LGBTQ Equality . Beam Suntory India has been certified as a Great Place to Work and has also received the DivHERsity Award. in 2021.
So, if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We are always keen to speak to people who connect with our mission and values.
Job Classification
Industry: BeverageFunctional Area: Marketing & Communication,
Role Category: Marketing
Role: Marketing
Employement Type: Full time
Education
Under Graduation: B.A in EnglishPost Graduation: MBA/PGDM in Marketing
Doctorate: Any Doctorate
Contact Details:
Company: Beam Global Spirits & Wine India Pvt LtdAddress: Building No. 10C,12th floor,DLF Cyber City, Phase 2, GURGAON, Haryana, India
Location(s): Noida, Gurugram
Keyskills: Marketing Management Strategic Planning brand communication Strategic Communication Brand Strategy
Beam Global Spirits
Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's #3 premium spirits companies where each employee is trusted with a legacy. With our greatest assets - our brands and our people - we're driving growth throu...
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in