Digital Experience Manager - Customer Website
- Max Life Insurance
- 5 to 10 Yrs
- Other Maharashtra
- 3 years ago
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Job Description
:About the Aditya Birla Group
A global conglomerate, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 120,000 employees belonging to 42 nationalities, the Group is built on a strong foundation of stakeholder value creation. With over seven decades of responsible business practices, our businesses have grown into global powerhouses in a wide range of sectors metals, pulp and fibre, chemicals, textiles, carbon black and cement.
Aditya Birla Group is among the Forbes Best Employers, 2020 and 4th in the world and 1st in Asia Pacific in the 'Top Companies for Leaders' study 2011 (conducted by Aon Hewitt, Fortune Magazine and RBL).
Grasim Industries Limited - Paints Business
A new venture in the space of paints, Birla Paints division Grasim is set to offer a diversified new-age portfolio of paints and related products in line with global megatrends. Planned to have presence across multiple locations in India. An exciting place to work, setting up world class systems, processes, future technologies, from design to scale up, involving extreme challenges and agility to add colour to your career.
KRAs
Ideate, create, manage, and optimize best-in-class web experiences
Designing & executing user journeys to delivery an end to end digital experience
Updating content on website aligned with the overall business user functions and immediate focus areas
Collborate with marketing, design team & business users to evangelize the website vision and how it supports the overall business objectives
Gathering business requirements and prioritize the needs based onf vimpact vs time vs complexity
Improve site adoption, site ranking, site visits, unique users and repeat visitor by leveraging various tools like SEO/SEM as well as leveraging site analytics
Ensure that the customer journey is aligned with the content strategy and basic principles of customer experience
Maintain customer centricity. Track competition and market trends with respect to marketplace
Develop & track overall project plan with respect to website
Managing projects by liasing with IT & technology partners to meet development and implementation tagets
Lead and supervise the design, development & implementation of the customer website
Maintain data integrity, consistency
Design key operational metrics to measure customer experience on the Website which can be correlated with business level score like CSAT/NPS etc
Design and implement website performance metrics for example funnel conversion, page performance metrics, customer interaction and ROI
Analyse customer behaviour in terms of content browsing, purchase pattern, frequency of use, perform RCA
Continuous improvement/ evolution of the website based on user feedback
Qualifications:
MBA
Minimum Experience Level:
5-10 Years
Report to:
Assistant General Manager
Employement Category:
Employement Type: Full timeIndustry: Paint
Role Category: Internet MarketingWeb / Mobile Technologies
Functional Area: Not Applicable
Role/Responsibilies: Digital Experience Manager - Customer Website
Contact Details:
Company: Aditya BirlaLocation(s): Other Maharashtra
Max Life Insurance
About the organization:Max Life Insurance is India’s 4th largest private life insurance company and is the largest non-bank promoted private life insurer in India. We have demonstrated success in building a business now operating at considerable scale, reflected in more than 60,000 cr of As...
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