Develop and manage digital marketing campaigns.
Create and oversee the social media strategy.
Manage and maintain organization websites.
Write and optimise content for websites and social media.
Track and analyse website traffic flow and provide regular internal reports.
Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.
Continually work on search engine optimization of websites.
Fix any error or bugs in online content.
Edit and post videos, podcasts and audio content to online sites.
Arrange webinars and webcasts.
Create online banner adverts and oversee pay per click (PPC) ad management.
Write copy for email marketing campaigns.
Develop and manage social media content.
Social media marketing and management.
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly development in mobile marketing.